This article showcases our top picks for the best California based Beauty companies. These startups and companies are taking a variety of approaches to innovating the Beauty industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top California Beauty Startups
Data sourced from Crunchbase and SemRush.
Mayvenn
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Mayvenn enables Stylists to sell products directly to their clients without the upfront costs and burdens of holding inventory.
Booksy
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Booksy is an online platform for finding and booking beauty and wellness appointments.
Thrive Market
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Thrive Market is a membership-based online company that offers natural and organic food products.
ipsy
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ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.
Walker & Company Brands
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We make health and beauty simple for people of color.
Curology
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Curology is a cosmetic company that provides actual prescription skincare customized for their skin and delivered to their door.
Beauty Bakerie Cosmetics Brand
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Beauty Bakerie is an e-commerce, cosmetics company that offers a full product line of some of the world’s sweetest ingredients.
StyleSeat
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StyleSeat is an online destination that connects beauty and wellness professionals with clients.
Beautycounter
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Beautycounter is a beauty brand that distributes products through relationship networks and online.
Madison Reed
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Madison Reed is a beauty company revolutionizing the way women color their hair.
DermTech
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DermTech develops and commercializes qPCR assays for skin samples using adhesive tape biopsy methods.
Vagaro
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Vagaro is an online platform that allows its users to find salons and spas in their local area and make appointments online.
Cora
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Cora is an organic tampons and elegant accessories company that produces and markets applicator tampons, sanitary pads, and necklaces.
Memebox
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Memebox is a consumer company that provides customers with the Asian beauty products, culture, and trends.
BeautyCon
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BeautyCon Media is a community for content creators, celebrities, fans, and brands to come together for all things beauty and fashion.
HUM Nutrition
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HUM is the leading beauty nutrition brand with the mission is to help you look and feel your absolute best all the time.
HydraFacial
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HydraFacial is an FDA registered manufacturer of advanced aesthetic technologies and products.
Vegamour
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VEGAMOUR is a digitally native, vegan beauty company that focuses on hair wellness.
Naza Beauty
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Naza Beauty is a protective styling salon that specializes in coily, kinky, afro-textured hair.
Proven Skincare
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Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles.
Thrive Causemetics
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Thrive Causemetics offers cosmetics that are cruelty-free, vegan, and formulated with safe ingredients.
KKW Beauty
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KKW Beauty is a Kim Kardashian West’s makeup brand.
Yamibuy
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Yamibuy is the leading Asian-centric Internet retailer in the U.S.
Rael
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Rael makes natural and organic period products that don’t sacrifice comfort or performance.
Kopari Beauty
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Kopari Beauty is a digitally native e-commerce beauty brand
Tatcha
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Classic Japanese beauty rituals: Beloved by geisha. Proven by science. Remastered for you.
Colorescience
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Colorescience is a luxury aesthetic makeup products line in the medical and resort spa sectors.
Anastasia Beverly Hills
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A beauty company based in Beverly Hills, CA.
ManiMe
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ManiMe is a beauty-tech company that delivers fitted and ready-to-wear manicures made with 3D scanning technology.
Restoration Robotics
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Restoration Robotics develops the only computer-assisted, physician-controlled robotic system to harvest follicular units.
MIRA BEAUTY™
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MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare.
Skylar
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Skylar designs an online retail platform that offers clean and consciously crafted fragrances that inspire happiness.
Joyus
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Joyus is a startup that aims to enhance the online shopping experience by helping shoppers discover goods through short-form videos.
Topicals
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Topicals is transforming the way you feel about skin with targeted solutions for chronic skin conditions.
Alastin Skincare
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Alastin Skincare develops innovative and clinically-validated skincare products.
Preemadonna
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Preemadonna is the maker of Nailbot, a patented nail robot and intelligent manicure product line disrupting the $15B nail care industry.
Youth To The People
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Youth To The People is a provider of skincare products that helps to replenish and renew tired skin.
TRIA Beauty
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TRIA Beauty develops and markets light-based therapeutic beauty systems for the consumer market.
Yes To, Inc.
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YES TO is a supplier of natural beauty products, formulas, and unique collections across the world.
NakedPoppy
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NakedPoppy is a clean beauty company that curates better-for-you beauty brands and tailors them to you.
BORN
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BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.
Magnet Beauty
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Magnet Systems develops mobile application server software to simplify the development and deployment of mobile enterprise apps.
AQUIS
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AQUIS is a beauty tool manufacturer that pioneers a science-based approach to restoring hair’s natural strength, vitality, and beauty.
LAWLESS Beauty
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LAWLESS Beauty is a cosmetic company that offers clean color cosmetics focused on high-impact, full-coverage products.
Formulate
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Expediting the move to individualized self care products and drugs to improve human health.
OneSkin
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OneSkin designs anti-aging molecules that fights with skin aging.
Coral Labs
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Coral Labs offers a smart manicure device that can automatically paint nails.
House of Hypatia
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Hypatia is the only all-natural beauty product line that provides accessible luxury.
Volition Beauty
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Volition Beauty is a collaborative beauty brand designed to share ideas about innovative skin and body care products.
Fame & Partners
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Fame & Partners is an apparel and fashion platform intended for women.
ASYSTEM
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ASYSTEM is a manufacturer of high quality and design-led pain management products for men.
Sente
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Sente is a cosmeceutical company engaged in the development of targeted and differentiated medical skincare products.
Facetory
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Facetory is a skincare company that offers Korean-inspired skincare products.
PulpoAR
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PulpoAR is developing integrated augmented shopping technology and AR commerce platforms for retail.
Luxie Beauty
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Luxie Beauty is a cosmetic company bringing high-quality and luxurious cruelty-free beauty products for any makeup lover.
type:A Brands
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Type:A Brands provides aluminum-free deodorant that overachieves on every level.
iHerb
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iHerb is an e-commerce retailers that offers a wide range products from top brands.
Clockwork
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Clockwork is building AI-powered robots to deliver express beauty services for people on the go.
BoxUnion
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BoxUnion is a fitness experience that builds a fit body and strong mind.
Future State Brands
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Future State Brands is a consumer goods and marketing company that is bringing cannabis from the black market to the supermarket.
Youngevity International
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Youngevity offers a wide range of consumer products and services, primarily through person-to-person selling relationships.
Lilah Beauty
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Lilah Beauty is a consumer goods company that specializes in providing solutions in the fields of cosmetics and beauty care.
ZendyHealth
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ZendyHealth (ZH) makes it easier than ever before to search and save on health and dental services.
DearBrightly
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DearBrightly offers prescription strength retinoids and a variety of other skincare essentials.
P/Y/T BEAUTY
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P/Y/T BEAUTY is an e-commerce business that primarily offers clean cosmetics.
ZIIP
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ZIIP is an app-connected beauty device that is able to send nanocurrents and microcurrents of varying waveforms.
Barber Surgeons Guild
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With locations in SoHo NYC and WeHo LA, BSG provides the highest quality products and medical treatments for haircare and hair restoration.
Heroic
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Heroic is an app that builds beautiful websites that build your business too. A powerful combination of beauty *and* brains.
Chella
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Chella is a cosmetic company that creates remarkable lash, eyebrow, and skincare products.
Natural Health Trends
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Natural Health Trends is an international direct-selling and e-commerce company.
DefineMe
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DefineMe offers a collection of clean, vegan, cruelty-free scents.
STYLEBEE
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STYLEBEE is the easiest and most cost effective way to book a top hairstylist and makeup artist when you need them
C & The Moon
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C & The Moon is a skincare line made in Malibu that produces natural beauty care products intended to be used for skin nourishment.
Love Goodly
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Love Goodly is a women’s subscription box company that provides nontoxic and cruelty free personal care and wellness products.
NEWNESS
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NEWNESS is the livestreaming platform built specifically for the beauty community.
ScentBox
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ScentBox is an affordable and fun way for members to seek out and sample wonderful new designer fragrances each and every month.
Mxt
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Mxt is the first and only marketplace for beauty products made on demand.
WeGet
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WeGet is a Los Angeles based social e-commerce platform.
Davi Luxury Brand Group
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Davi Luxury Brand Group focuses on developing, licensing, and commercializing luxury skin care products.
Glammly
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Glammly increases profits for beauty salons and day spas by selling their quiet times to our members at a discount.
Magnabid
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Magnabid.com is a trusted medical marketplace for doctors and patients.
REVIV3 Procare
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REVIV3 Procare is to heal your scalp skin and regenerate your hair follicles.
Modere
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Modere is a privately held global company that offers a category-leading portfolio of clean label health, beauty and wellness products.
DermStore
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DermStore is an online retailer of skin care and cosmetic products.
Fenty Beauty
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Fenty Beauty is a cosmetics brand that offers a wide range of hard-to-match skin tones for all skin types.
Bevel
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Bevel vision is to build the world’s most consumer-centric health & beauty products company.
Alpha Moda Lab
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A make-up artist in the palm of your hand.
NuGene International
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NuGene International is a skin care line that has set new standards for the skin care industry.
NailSnaps
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NailSnaps connects a global network of nail enthusiasts to create, share, and buy photo-based nail wraps.
Syndero
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Syndero owns a portfolio of branded health and beauty products which is marketed direct-to-consumers through various channels.
Fragrance By Me
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Fragrance By Me is a new concept in fragrance industry, where consumers are able to design their own perfume online.
MDRejuvena
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MDRejuvena specializes in the fields of licensing, development, and commercialization of beauty products.
JeNu Biosciences
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JeNu Biosciences develops ultrasound-based skin care devices.
Podozi
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Podozi is a beauty tech startup solving the problem of finding “right fit” beauty products for people of color.
Unbooked Appointments
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Unbooked Appointments is a marketplace for people to find and book appointments for health, beauty and home services.
