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101 Top Beauty Brands & Startups in California – The Future of the Beauty Industry

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This article showcases our top picks for the best California based Beauty companies. These startups and companies are taking a variety of approaches to innovating the Beauty industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top California Beauty Startups

Data sourced from Crunchbase and SemRush.

Mayvenn

Mayvenn

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Mayvenn enables Stylists to sell products directly to their clients without the upfront costs and burdens of holding inventory.

Booksy

Booksy

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Booksy is an online platform for finding and booking beauty and wellness appointments.

Booksy

Thrive Market

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Thrive Market is a membership-based online company that offers natural and organic food products.

Booksy

ipsy

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ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.

Booksy

Walker & Company Brands

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We make health and beauty simple for people of color.

Booksy

Curology

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Curology is a cosmetic company that provides actual prescription skincare customized for their skin and delivered to their door.

Booksy

Beauty Bakerie Cosmetics Brand

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Beauty Bakerie is an e-commerce, cosmetics company that offers a full product line of some of the world’s sweetest ingredients.

Booksy

StyleSeat

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StyleSeat is an online destination that connects beauty and wellness professionals with clients.

Booksy

Beautycounter

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Beautycounter is a beauty brand that distributes products through relationship networks and online.

Booksy

Madison Reed

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Madison Reed is a beauty company revolutionizing the way women color their hair.

Booksy

DermTech

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DermTech develops and commercializes qPCR assays for skin samples using adhesive tape biopsy methods.

Booksy

Vagaro

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Vagaro is an online platform that allows its users to find salons and spas in their local area and make appointments online.

Booksy

Cora

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Cora is an organic tampons and elegant accessories company that produces and markets applicator tampons, sanitary pads, and necklaces.

Booksy

Memebox

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Memebox is a consumer company that provides customers with the Asian beauty products, culture, and trends.

Booksy

BeautyCon

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BeautyCon Media is a community for content creators, celebrities, fans, and brands to come together for all things beauty and fashion.

Booksy

HUM Nutrition

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HUM is the leading beauty nutrition brand with the mission is to help you look and feel your absolute best all the time.

Booksy

Kosas

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Kosas operates as a color cosmetics company.

Booksy

HydraFacial

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HydraFacial is an FDA registered manufacturer of advanced aesthetic technologies and products.

Booksy

Vegamour

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VEGAMOUR is a digitally native, vegan beauty company that focuses on hair wellness.

Booksy

Naza Beauty

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Naza Beauty is a protective styling salon that specializes in coily, kinky, afro-textured hair.

Booksy

Proven Skincare

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Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles.

Booksy

Thrive Causemetics

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Thrive Causemetics offers cosmetics that are cruelty-free, vegan, and formulated with safe ingredients.

Booksy

KKW Beauty

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KKW Beauty is a Kim Kardashian West’s makeup brand.

Booksy

Yamibuy

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Yamibuy is the leading Asian-centric Internet retailer in the U.S.

Booksy

Clique

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Clique is a media and commerce company

Booksy

Rael

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Rael makes natural and organic period products that don’t sacrifice comfort or performance.

Booksy

Kopari Beauty

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Kopari Beauty is a digitally native e-commerce beauty brand

Booksy

Tatcha

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Classic Japanese beauty rituals: Beloved by geisha. Proven by science. Remastered for you.

Booksy

Colorescience

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Colorescience is a luxury aesthetic makeup products line in the medical and resort spa sectors.

Booksy

Anastasia Beverly Hills

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A beauty company based in Beverly Hills, CA.

Booksy

ManiMe

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ManiMe is a beauty-tech company that delivers fitted and ready-to-wear manicures made with 3D scanning technology.

Booksy

Restoration Robotics

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Restoration Robotics develops the only computer-assisted, physician-controlled robotic system to harvest follicular units.

Booksy

MIRA BEAUTY™

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MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare.

Booksy

Skylar

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Skylar designs an online retail platform that offers clean and consciously crafted fragrances that inspire happiness.

Booksy

Joyus

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Joyus is a startup that aims to enhance the online shopping experience by helping shoppers discover goods through short-form videos.

Booksy

Topicals

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Topicals is transforming the way you feel about skin with targeted solutions for chronic skin conditions.

Booksy

Alastin Skincare

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Alastin Skincare develops innovative and clinically-validated skincare products.

Booksy

Preemadonna

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Preemadonna is the maker of Nailbot, a patented nail robot and intelligent manicure product line disrupting the $15B nail care industry.

Booksy

Youth To The People

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Youth To The People is a provider of skincare products that helps to replenish and renew tired skin.

Booksy

TRIA Beauty

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TRIA Beauty develops and markets light-based therapeutic beauty systems for the consumer market.

Booksy

Yes To, Inc.

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YES TO is a supplier of natural beauty products, formulas, and unique collections across the world.

Booksy

BELLAMI Hair

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BELLAMI Hair is a Hair extension brand.

Booksy

NakedPoppy

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NakedPoppy is a clean beauty company that curates better-for-you beauty brands and tailors them to you.

Booksy

BORN

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BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.

Booksy

Magnet Beauty

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Magnet Systems develops mobile application server software to simplify the development and deployment of mobile enterprise apps.

Booksy

AQUIS

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AQUIS is a beauty tool manufacturer that pioneers a science-based approach to restoring hair’s natural strength, vitality, and beauty.

Booksy

LAWLESS Beauty

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LAWLESS Beauty is a cosmetic company that offers clean color cosmetics focused on high-impact, full-coverage products.

Booksy

Formulate

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Expediting the move to individualized self care products and drugs to improve human health.

Booksy

LUUM

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Revolutionizing Beauty Service with Automation

Booksy

OneSkin

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OneSkin designs anti-aging molecules that fights with skin aging.

Booksy

Coral Labs

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Coral Labs offers a smart manicure device that can automatically paint nails.

Booksy

House of Hypatia

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Hypatia is the only all-natural beauty product line that provides accessible luxury.

Booksy

Volition Beauty

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Volition Beauty is a collaborative beauty brand designed to share ideas about innovative skin and body care products.

Booksy

Fame & Partners

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Fame & Partners is an apparel and fashion platform intended for women.

Booksy

Keyto

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Keyto is a health and wellness company.

Booksy

ASYSTEM

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ASYSTEM is a manufacturer of high quality and design-led pain management products for men.

Booksy

Sente

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Sente is a cosmeceutical company engaged in the development of targeted and differentiated medical skincare products.

Booksy

Facetory

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Facetory is a skincare company that offers Korean-inspired skincare products.

Booksy

PulpoAR

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PulpoAR is developing integrated augmented shopping technology and AR commerce platforms for retail.

Booksy

Luxie Beauty

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Luxie Beauty is a cosmetic company bringing high-quality and luxurious cruelty-free beauty products for any makeup lover.

Booksy

type:A Brands

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Type:A Brands provides aluminum-free deodorant that overachieves on every level.

Booksy

iHerb

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iHerb is an e-commerce retailers that offers a wide range products from top brands.

Booksy

Clockwork

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Clockwork is building AI-powered robots to deliver express beauty services for people on the go.

Booksy

BoxUnion

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BoxUnion is a fitness experience that builds a fit body and strong mind.

Booksy

Future State Brands

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Future State Brands is a consumer goods and marketing company that is bringing cannabis from the black market to the supermarket.

Booksy

Youngevity International

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Youngevity offers a wide range of consumer products and services, primarily through person-to-person selling relationships.

Booksy

Lilah Beauty

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Lilah Beauty is a consumer goods company that specializes in providing solutions in the fields of cosmetics and beauty care.

Booksy

ZendyHealth

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ZendyHealth (ZH) makes it easier than ever before to search and save on health and dental services.

Booksy

DearBrightly

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DearBrightly offers prescription strength retinoids and a variety of other skincare essentials.

Booksy

P/Y/T BEAUTY

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P/Y/T BEAUTY is an e-commerce business that primarily offers clean cosmetics.

Booksy

ZIIP

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ZIIP is an app-connected beauty device that is able to send nanocurrents and microcurrents of varying waveforms.

Booksy

Barber Surgeons Guild

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With locations in SoHo NYC and WeHo LA, BSG provides the highest quality products and medical treatments for haircare and hair restoration.

Booksy

Heroic

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Heroic is an app that builds beautiful websites that build your business too. A powerful combination of beauty *and* brains.

Booksy

Chella

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Chella is a cosmetic company that creates remarkable lash, eyebrow, and skincare products.

Booksy

Natural Health Trends

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Natural Health Trends is an international direct-selling and e-commerce company.

Booksy

DefineMe

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DefineMe offers a collection of clean, vegan, cruelty-free scents.

Booksy

STYLEBEE

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STYLEBEE is the easiest and most cost effective way to book a top hairstylist and makeup artist when you need them

Booksy

C & The Moon

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C & The Moon is a skincare line made in Malibu that produces natural beauty care products intended to be used for skin nourishment.

Booksy

Love Goodly

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Love Goodly is a women’s subscription box company that provides nontoxic and cruelty free personal care and wellness products.

Booksy

NEWNESS

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NEWNESS is the livestreaming platform built specifically for the beauty community.

Booksy

ScentBox

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ScentBox is an affordable and fun way for members to seek out and sample wonderful new designer fragrances each and every month.

Booksy

Mxt

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Mxt is the first and only marketplace for beauty products made on demand.

Booksy

WeGet

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WeGet is a Los Angeles based social e-commerce platform.

Booksy

Davi Luxury Brand Group

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Davi Luxury Brand Group focuses on developing, licensing, and commercializing luxury skin care products.

Booksy

Glammly

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Glammly increases profits for beauty salons and day spas by selling their quiet times to our members at a discount.

Booksy

Magnabid

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Magnabid.com is a trusted medical marketplace for doctors and patients.

Booksy

REVIV3 Procare

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REVIV3 Procare is to heal your scalp skin and regenerate your hair follicles.

Booksy

Modere

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Modere is a privately held global company that offers a category-leading portfolio of clean label health, beauty and wellness products.

Booksy

DermStore

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DermStore is an online retailer of skin care and cosmetic products.

Booksy

Fenty Beauty

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Fenty Beauty is a cosmetics brand that offers a wide range of hard-to-match skin tones for all skin types.

Booksy

Bevel

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Bevel vision is to build the world’s most consumer-centric health & beauty products company.

Booksy

Alpha Moda Lab

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A make-up artist in the palm of your hand.

Booksy

NuGene International

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NuGene International is a skin care line that has set new standards for the skin care industry.

Booksy

Pamper

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Ultra fresh set of nails. Anywhere you want it.

Booksy

NailSnaps

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NailSnaps connects a global network of nail enthusiasts to create, share, and buy photo-based nail wraps.

Booksy

Syndero

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Syndero owns a portfolio of branded health and beauty products which is marketed direct-to-consumers through various channels.

Booksy

Fragrance By Me

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Fragrance By Me is a new concept in fragrance industry, where consumers are able to design their own perfume online.

Booksy

MDRejuvena

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MDRejuvena specializes in the fields of licensing, development, and commercialization of beauty products.

Booksy

JeNu Biosciences

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JeNu Biosciences develops ultrasound-based skin care devices.

Booksy

Podozi

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Podozi is a beauty tech startup solving the problem of finding “right fit” beauty products for people of color.

Booksy

Unbooked Appointments

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Unbooked Appointments is a marketplace for people to find and book appointments for health, beauty and home services.

Written by Mark Smith

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