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101 Top Beauty Brands & Startups in United States – The Future of the Beauty Industry

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This article showcases our top picks for the best United States based Beauty companies. These startups and companies are taking a variety of approaches to innovating the Beauty industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top United States Beauty Startups

Data sourced from Crunchbase and SemRush.

Birchbox

Birchbox

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Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.

Mayvenn

Mayvenn

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Mayvenn enables Stylists to sell products directly to their clients without the upfront costs and burdens of holding inventory.

Mayvenn

Booksy

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Booksy is an online platform for finding and booking beauty and wellness appointments.

Mayvenn

Scentbird

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Scentbird enables its users to choose and get supply of sample designer fragrances on a monthly basis before buying them.

Mayvenn

Thrive Market

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Thrive Market is a membership-based online company that offers natural and organic food products.

Mayvenn

ipsy

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ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.

Mayvenn

Mented Cosmetics

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Mented is a luxury beauty company targeted to women of color.

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Walker & Company Brands

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We make health and beauty simple for people of color.

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Colgate Palmolive

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Colgate-Palmolive is a consumer products company that produces, distributes, and provides household, healthcare, and personal products.

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Curology

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Curology is a cosmetic company that provides actual prescription skincare customized for their skin and delivered to their door.

Mayvenn

quip

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quip designs and delivers oral care products, advice, and services.

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Pharmapacks

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Pharmapacks is an e-commerce company that offers products for daily health and wellness needs.

Mayvenn

Candid

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Candid helps people get the smile they’ve always wanted at a price they can afford.

Mayvenn

Beauty Bakerie Cosmetics Brand

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Beauty Bakerie is an e-commerce, cosmetics company that offers a full product line of some of the world’s sweetest ingredients.

Mayvenn

Heyday

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Heyday is a skincare company offering customized facial treatments.

Mayvenn

Refinery29

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Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.

Mayvenn

CurlMix

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CurlMix is a monthly subscription service that sends five to seven all-natural ingredients with instructions to mix their own hair products.

Mayvenn

Healthy Roots Dolls

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Healthy Roots is a toy company that creates dolls and storybooks aimed to teach natural hair care to young girls of color.

Mayvenn

StyleSeat

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StyleSeat is an online destination that connects beauty and wellness professionals with clients.

Mayvenn

Beautycounter

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Beautycounter is a beauty brand that distributes products through relationship networks and online.

Mayvenn

Coty

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Coty Inc is a New York based beauty company with portfolios in fragrance, color cosmetics and skin care.

Mayvenn

Madison Reed

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Madison Reed is a beauty company revolutionizing the way women color their hair.

Mayvenn

DermTech

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DermTech develops and commercializes qPCR assays for skin samples using adhesive tape biopsy methods.

Mayvenn

ShearShare

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ShearShare is the first B2B marketplace that connects salon and barbershop owners to stylists to fill their empty space on demand.

Mayvenn

Prose

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Custom hair care made fresh in NYC with natural active ingredients

Mayvenn

Vagaro

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Vagaro is an online platform that allows its users to find salons and spas in their local area and make appointments online.

Mayvenn

GlossGenius

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GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.

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Revlon

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Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.

Mayvenn

Glossier

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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.

Mayvenn

RadSwan

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RadSwan is a consumer goods company that specializes in providing hair fashion design for black women.

Mayvenn

Cora

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Cora is an organic tampons and elegant accessories company that produces and markets applicator tampons, sanitary pads, and necklaces.

Mayvenn

Hubble Contacts

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Hubble is a contact lenses maker and retailer.

Mayvenn

Ever/Body

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Ever/Body is a cosmetic dermatology provider of personalized and tech-enabled services.

Mayvenn

NaturAll

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NaturAll wants you to refrigerate your haircare products.

Mayvenn

Memebox

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Memebox is a consumer company that provides customers with the Asian beauty products, culture, and trends.

Mayvenn

RealSelf

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RealSelf is an online community where people can ask questions, share experiences and connect with doctors providing cosmetic treatments.

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BeautyCon

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BeautyCon Media is a community for content creators, celebrities, fans, and brands to come together for all things beauty and fashion.

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Brandefy

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Brandefy is a personal care product reviewing platform designed to offer reviews and information about those products.

Mayvenn

Hawthorne

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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.

Mayvenn

TULA

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TULA is manufactures skincare products.

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GLAMSQUAD

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GLAMSQUAD is a next-generation, omni-channel beauty brand offering services as well as hair styling and makeup products.

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Supergreat

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Supergreat is a beauty community of real people reviewing the beauty products that work for them.

Mayvenn

Function of Beauty

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Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.

Mayvenn

HUM Nutrition

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HUM is the leading beauty nutrition brand with the mission is to help you look and feel your absolute best all the time.

Mayvenn

Kosas

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Kosas operates as a color cosmetics company.

Mayvenn

Swivel

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Swivel creates a mobile app that helps black women find the perfect hairdresser.

Mayvenn

HydraFacial

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HydraFacial is an FDA registered manufacturer of advanced aesthetic technologies and products.

Mayvenn

Growve

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Growve is a brand aggregator that specializes in the acquisition and management of wellness and beauty brands.

Mayvenn

Vegamour

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VEGAMOUR is a digitally native, vegan beauty company that focuses on hair wellness.

Mayvenn

Naza Beauty

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Naza Beauty is a protective styling salon that specializes in coily, kinky, afro-textured hair.

Mayvenn

Proven Skincare

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Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles.

Mayvenn

Thrive Causemetics

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Thrive Causemetics offers cosmetics that are cruelty-free, vegan, and formulated with safe ingredients.

Mayvenn

KKW Beauty

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KKW Beauty is a Kim Kardashian West’s makeup brand.

Mayvenn

Yamibuy

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Yamibuy is the leading Asian-centric Internet retailer in the U.S.

Mayvenn

Clique

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Clique is a media and commerce company

Mayvenn

Drunk Elephant

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Drunk Elephant is a non-toxic skin care brand.

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Olivela

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Olivela is an online luxury retail platform with a philanthropic business model.

Mayvenn

IL MAKIAGE

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IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.

Mayvenn

Rael

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Rael makes natural and organic period products that don’t sacrifice comfort or performance.

Mayvenn

Soliton

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Soliton is developing game-changing science to address multiple multibillion-dollar market opportunities.

Mayvenn

Waeve

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Waeve is a VC-backed direct-to-consumer beauty startup that redefines the hair industry.

Mayvenn

Kopari Beauty

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Kopari Beauty is a digitally native e-commerce beauty brand

Mayvenn

Tatcha

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Classic Japanese beauty rituals: Beloved by geisha. Proven by science. Remastered for you.

Mayvenn

Rue La La

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Rue La La is members-only e-commerce site that allows users to discover private sale boutiques.

Mayvenn

Colorescience

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Colorescience is a luxury aesthetic makeup products line in the medical and resort spa sectors.

Mayvenn

Anastasia Beverly Hills

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A beauty company based in Beverly Hills, CA.

Mayvenn

Herbivore Botanicals

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Herbivore Botanicals is a clean beauty brand that brings you products that are safe, non-toxic, and highly effective.

Mayvenn

ManiMe

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ManiMe is a beauty-tech company that delivers fitted and ready-to-wear manicures made with 3D scanning technology.

Mayvenn

Restoration Robotics

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Restoration Robotics develops the only computer-assisted, physician-controlled robotic system to harvest follicular units.

Mayvenn

Sol de Janeiro

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Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.

Mayvenn

MIRA BEAUTY™

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MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare.

Mayvenn

Julep

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Julep is a fast-growing ecommerce beauty brand that takes a full-stack approach to product development, testing, and distribution.

Mayvenn

Skylar

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Skylar designs an online retail platform that offers clean and consciously crafted fragrances that inspire happiness.

Mayvenn

Disco

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Disco is a men’s skincare brand based in Austin, TX.

Mayvenn

Joyus

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Joyus is a startup that aims to enhance the online shopping experience by helping shoppers discover goods through short-form videos.

Mayvenn

Virtue Labs

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Virtue Labs is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.

Mayvenn

Print Syndicate

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Print Syndicate offers its consumers access to timely, curated, and well-designed products that allow them to express who they are.

Mayvenn

Topicals

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Topicals is transforming the way you feel about skin with targeted solutions for chronic skin conditions.

Mayvenn

Alastin Skincare

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Alastin Skincare develops innovative and clinically-validated skincare products.

Mayvenn

Priv

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PRIV is a mobile and web platform where clients can book vetted beauty and wellness professionals to their location.

Mayvenn

Fount Bio

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Fount Bio is a life science company that applies proprietary advances in glycopolymer research for skin health.

Mayvenn

Preemadonna

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Preemadonna is the maker of Nailbot, a patented nail robot and intelligent manicure product line disrupting the $15B nail care industry.

Mayvenn

Act+Acre

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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.

Mayvenn

Youth To The People

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Youth To The People is a provider of skincare products that helps to replenish and renew tired skin.

Mayvenn

TRIA Beauty

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TRIA Beauty develops and markets light-based therapeutic beauty systems for the consumer market.

Mayvenn

Natalist

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Fertility and pregnancy products. Inspired by beauty and backed by science. By moms, for you.

Mayvenn

Starface

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Starface is a company that makes skincare products to heal skin of acne and other issues.

Mayvenn

Ceremonia

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Ceremonia is a new modern haircare brand rooted in Latin heritage.

Mayvenn

Nimble Beauty

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Nimble develops a machine that offers an automatic manicure for nails based on 3D image processing technologies.

Mayvenn

Glosslab

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Glosslab is a hygiene-first, membership-based NYC nail studio operator.

Mayvenn

Yes To, Inc.

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YES TO is a supplier of natural beauty products, formulas, and unique collections across the world.

Mayvenn

You Go Natural

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You Go Natural sells natural hair accessories, including pre-tied natural hair wraps in awesome prints and styles.

Mayvenn

BELLAMI Hair

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BELLAMI Hair is a Hair extension brand.

Mayvenn

Kior

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At home Medical Grade Laser Hair Removal Machine.

Mayvenn

Wantable

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Wantable is an e-commerce company offering curated assortments of women’s makeup, fashion accessories, and intimate apparel.

Mayvenn

Regis Corporation

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Regis Corporation is an American operator of hair salons, and such chain in the world, with over 10,000 salons.

Mayvenn

NakedPoppy

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NakedPoppy is a clean beauty company that curates better-for-you beauty brands and tailors them to you.

Mayvenn

BORN

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BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.

Mayvenn

Otherland

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Otherland is a digitally-native candle brand that transforms your home into an expressive world.

Mayvenn

Shortcut

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On-demand hair services, massages, manicures and more for the home and office.

Mayvenn

Magnet Beauty

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Magnet Systems develops mobile application server software to simplify the development and deployment of mobile enterprise apps.

Written by Mark Smith

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