This article showcases our top picks for the best United States based Beauty companies. These startups and companies are taking a variety of approaches to innovating the Beauty industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top United States Beauty Startups
Data sourced from Crunchbase and SemRush.
Birchbox
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Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.
Mayvenn
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Mayvenn enables Stylists to sell products directly to their clients without the upfront costs and burdens of holding inventory.
Booksy
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Booksy is an online platform for finding and booking beauty and wellness appointments.
Scentbird
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Scentbird enables its users to choose and get supply of sample designer fragrances on a monthly basis before buying them.
Thrive Market
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Thrive Market is a membership-based online company that offers natural and organic food products.
ipsy
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ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.
Mented Cosmetics
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Mented is a luxury beauty company targeted to women of color.
Walker & Company Brands
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We make health and beauty simple for people of color.
Colgate Palmolive
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Colgate-Palmolive is a consumer products company that produces, distributes, and provides household, healthcare, and personal products.
Curology
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Curology is a cosmetic company that provides actual prescription skincare customized for their skin and delivered to their door.
quip
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quip designs and delivers oral care products, advice, and services.
Pharmapacks
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Pharmapacks is an e-commerce company that offers products for daily health and wellness needs.
Candid
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Candid helps people get the smile they’ve always wanted at a price they can afford.
Beauty Bakerie Cosmetics Brand
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Beauty Bakerie is an e-commerce, cosmetics company that offers a full product line of some of the world’s sweetest ingredients.
Heyday
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Heyday is a skincare company offering customized facial treatments.
Refinery29
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Refinery29 is a digital media and entertainment company dedicated to inspiring young women to live an informed and well-rounded life.
CurlMix
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CurlMix is a monthly subscription service that sends five to seven all-natural ingredients with instructions to mix their own hair products.
Healthy Roots Dolls
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Healthy Roots is a toy company that creates dolls and storybooks aimed to teach natural hair care to young girls of color.
StyleSeat
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StyleSeat is an online destination that connects beauty and wellness professionals with clients.
Beautycounter
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Beautycounter is a beauty brand that distributes products through relationship networks and online.
Coty
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Coty Inc is a New York based beauty company with portfolios in fragrance, color cosmetics and skin care.
Madison Reed
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Madison Reed is a beauty company revolutionizing the way women color their hair.
DermTech
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DermTech develops and commercializes qPCR assays for skin samples using adhesive tape biopsy methods.
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ShearShare is the first B2B marketplace that connects salon and barbershop owners to stylists to fill their empty space on demand.
Prose
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Custom hair care made fresh in NYC with natural active ingredients
Vagaro
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Vagaro is an online platform that allows its users to find salons and spas in their local area and make appointments online.
GlossGenius
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GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.
Revlon
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Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.
Glossier
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Glossier is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience.
RadSwan
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RadSwan is a consumer goods company that specializes in providing hair fashion design for black women.
Cora
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Cora is an organic tampons and elegant accessories company that produces and markets applicator tampons, sanitary pads, and necklaces.
Hubble Contacts
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Hubble is a contact lenses maker and retailer.
Ever/Body
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Ever/Body is a cosmetic dermatology provider of personalized and tech-enabled services.
NaturAll
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NaturAll wants you to refrigerate your haircare products.
Memebox
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Memebox is a consumer company that provides customers with the Asian beauty products, culture, and trends.
RealSelf
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RealSelf is an online community where people can ask questions, share experiences and connect with doctors providing cosmetic treatments.
BeautyCon
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BeautyCon Media is a community for content creators, celebrities, fans, and brands to come together for all things beauty and fashion.
Brandefy
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Brandefy is a personal care product reviewing platform designed to offer reviews and information about those products.
Hawthorne
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Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.
GLAMSQUAD
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GLAMSQUAD is a next-generation, omni-channel beauty brand offering services as well as hair styling and makeup products.
Supergreat
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Supergreat is a beauty community of real people reviewing the beauty products that work for them.
Function of Beauty
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Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.
HUM Nutrition
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HUM is the leading beauty nutrition brand with the mission is to help you look and feel your absolute best all the time.
Swivel
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Swivel creates a mobile app that helps black women find the perfect hairdresser.
HydraFacial
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HydraFacial is an FDA registered manufacturer of advanced aesthetic technologies and products.
Growve
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Growve is a brand aggregator that specializes in the acquisition and management of wellness and beauty brands.
Vegamour
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VEGAMOUR is a digitally native, vegan beauty company that focuses on hair wellness.
Naza Beauty
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Naza Beauty is a protective styling salon that specializes in coily, kinky, afro-textured hair.
Proven Skincare
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Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles.
Thrive Causemetics
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Thrive Causemetics offers cosmetics that are cruelty-free, vegan, and formulated with safe ingredients.
KKW Beauty
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KKW Beauty is a Kim Kardashian West’s makeup brand.
Yamibuy
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Yamibuy is the leading Asian-centric Internet retailer in the U.S.
Drunk Elephant
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Drunk Elephant is a non-toxic skin care brand.
Olivela
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Olivela is an online luxury retail platform with a philanthropic business model.
IL MAKIAGE
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IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.
Rael
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Rael makes natural and organic period products that don’t sacrifice comfort or performance.
Soliton
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Soliton is developing game-changing science to address multiple multibillion-dollar market opportunities.
Waeve
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Waeve is a VC-backed direct-to-consumer beauty startup that redefines the hair industry.
Kopari Beauty
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Kopari Beauty is a digitally native e-commerce beauty brand
Tatcha
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Classic Japanese beauty rituals: Beloved by geisha. Proven by science. Remastered for you.
Rue La La
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Rue La La is members-only e-commerce site that allows users to discover private sale boutiques.
Colorescience
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Colorescience is a luxury aesthetic makeup products line in the medical and resort spa sectors.
Anastasia Beverly Hills
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A beauty company based in Beverly Hills, CA.
Herbivore Botanicals
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Herbivore Botanicals is a clean beauty brand that brings you products that are safe, non-toxic, and highly effective.
ManiMe
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ManiMe is a beauty-tech company that delivers fitted and ready-to-wear manicures made with 3D scanning technology.
Restoration Robotics
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Restoration Robotics develops the only computer-assisted, physician-controlled robotic system to harvest follicular units.
Sol de Janeiro
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Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.
MIRA BEAUTY™
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MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare.
Julep
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Julep is a fast-growing ecommerce beauty brand that takes a full-stack approach to product development, testing, and distribution.
Skylar
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Skylar designs an online retail platform that offers clean and consciously crafted fragrances that inspire happiness.
Disco
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Disco is a men’s skincare brand based in Austin, TX.
Joyus
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Joyus is a startup that aims to enhance the online shopping experience by helping shoppers discover goods through short-form videos.
Virtue Labs
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Virtue Labs is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.
Print Syndicate
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Print Syndicate offers its consumers access to timely, curated, and well-designed products that allow them to express who they are.
Topicals
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Topicals is transforming the way you feel about skin with targeted solutions for chronic skin conditions.
Alastin Skincare
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Alastin Skincare develops innovative and clinically-validated skincare products.
Priv
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PRIV is a mobile and web platform where clients can book vetted beauty and wellness professionals to their location.
Fount Bio
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Fount Bio is a life science company that applies proprietary advances in glycopolymer research for skin health.
Preemadonna
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Preemadonna is the maker of Nailbot, a patented nail robot and intelligent manicure product line disrupting the $15B nail care industry.
Act+Acre
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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.
Youth To The People
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Youth To The People is a provider of skincare products that helps to replenish and renew tired skin.
TRIA Beauty
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TRIA Beauty develops and markets light-based therapeutic beauty systems for the consumer market.
Natalist
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Fertility and pregnancy products. Inspired by beauty and backed by science. By moms, for you.
Starface
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Starface is a company that makes skincare products to heal skin of acne and other issues.
Ceremonia
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Ceremonia is a new modern haircare brand rooted in Latin heritage.
Nimble Beauty
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Nimble develops a machine that offers an automatic manicure for nails based on 3D image processing technologies.
Glosslab
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Glosslab is a hygiene-first, membership-based NYC nail studio operator.
Yes To, Inc.
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YES TO is a supplier of natural beauty products, formulas, and unique collections across the world.
You Go Natural
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You Go Natural sells natural hair accessories, including pre-tied natural hair wraps in awesome prints and styles.
Wantable
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Wantable is an e-commerce company offering curated assortments of women’s makeup, fashion accessories, and intimate apparel.
Regis Corporation
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Regis Corporation is an American operator of hair salons, and such chain in the world, with over 10,000 salons.
NakedPoppy
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NakedPoppy is a clean beauty company that curates better-for-you beauty brands and tailors them to you.
BORN
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BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.
Otherland
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Otherland is a digitally-native candle brand that transforms your home into an expressive world.
Shortcut
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On-demand hair services, massages, manicures and more for the home and office.
Magnet Beauty
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Magnet Systems develops mobile application server software to simplify the development and deployment of mobile enterprise apps.
