This article showcases our top picks for the best Michigan based Consumer Goods companies. These startups and companies are taking a variety of approaches to innovating the Consumer Goods industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top Michigan Consumer Goods Startups
Data sourced from Crunchbase and SemRush.
Floyd
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Floyd is a direct to consumer furniture brand that changes the way people consume, keep, and enjoy their furniture.
Healthy Roots Dolls
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Healthy Roots is a toy company that creates dolls and storybooks aimed to teach natural hair care to young girls of color.
Banza
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Banza is a food manufacturer that focuses on producing pasta products.
Whisker
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Maker of the highest-rated automatic, self-cleaning litter box on the market, used by more than 700,000 pet parents.
Gage Cannabis
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Gage Cannabis is a craft cannabis brand and operator.
Truly Free
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Truly Free delivers cleaning, lifestyle solutions, ecofriendly packaging, non-toxic laundry solutions, and eco-friendly cleaning solutions.
QwikLeaf
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QwikLeaf is a cannabis investing platform focused on generating income streams for investors.
Whirlpool
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Whirlpool manufactures and markets major home appliances.
Kellogg’s
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Kellogg’s is a cereal company, and a major producer of convenience foods.
Carhartt
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Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction.
Amway Corporation
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AMWAY is the world’s no 1 direct selling company.
DexKo Global
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DexKo Global is a global supplier of highly engineered running gear technology, chassis assemblies, and related components.
Shinola
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Shinola specializes in producing handcrafted watches, bicycles, leather goods, and journals.
LoveBook Online
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LoveBook Online is a web application that allows users to create a customizable gift book that lists the reasons why they love someone.
Brose North America Inc
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Brose North America is a consumer goods company that provides automotive supplying services.
DS Industries
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DS Industries Sport Testing is a provider of sport specific testing combines.
HexArmor
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HexArmor is a consumer goods company providing cut, puncture, and impact safety products.
Trico Products
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Trico Products is an automotive company that offers windshield wiper products.
DTX International
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DTX International offers a wide range of specialty consumer products on Amazon.com and other third-party platforms.
Thetford Corporation
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Thetford Corporation is a manufacturer of sanitation, wastewater & refrigeration products for the RV, marine, camping and truck markets.
Champion Homes
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Champion Homes manufactures and sells manufactured and modular homes.
Tommy’s Express Car Wash
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Tommy’s Express is an American car wash franchise built on principles of innovation, efficient production, & outstanding customer service.
Brunswick Bowling
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A Muskegon, Mich.-based maker of bowling products
Tecumseh
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Tecumseh Products Company is an independent, global manufacturer of hermetically sealed compressors.
Cole’s Quality Foods, Inc.
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Cole’s Quality Foods is a food production company that manufactures frozen garlic bread products.
Breo Box
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Breo Box curates unique and cool products to enhance the lifestyle for men and women through a season subscription-based service.
Red Apple Cheese
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Red Apple Cheese is a market leader in smoked, flavored, and kosher all-natural cheeses.
Ranir
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Ranir is a leading global manufacturer of private label consumer oral and personal care products.
Dunham’s Sports
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Dunham’s Sports is a sporting goods superstore chain
Flat River Group
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Flat River Group specializes in storage, packing, and shipping services.
Happi
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Happi produces low-calorie, all-natural cannabis-infused beverages.
Korex
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The Korex Companies are Contract Manufacturers and Packagers of a wide variety of consumer, industrial and institutional products.
H.D. Hudson
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H.D. Hudson is a long-standing, well-respected company specializing in consumer and commercial sprayers and dusters.
Reforma Group
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Reforma Group is a private label cosmetics and beauty products manufacturer.
Big Joe
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Big Joe is an online store for bean bags and pool floats.
Spice Jungle
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Spice Jungle offers bulk spices, herbs and culinary ingredients direct to consumers online.
Backyard Products
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Backyard Products manufacture storage solutions, playsets, specialty buildings, and recreational structures for outdoor sheds.
Perrin
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Perrin is a major producer of custom decorated sportswear for the resort and collegiate apparel markets.
PaperTech
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Paper Tech is an manufacturer of paperboard packaging products for the frozen food and foodservice industries.
The Oakwood Group
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The Oakwood Group is an automotive company that manufactures vehicle safety products.
Amway
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Amway manufactures and distributes a wide range of consumer goods for nutrition, beauty, personal care, home, health, and wellness.
AGA MARVEL
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AGA MARVEL is an electronics products manufacturing & selling platform that includes cooking brand, refrigeration & kitchen appliances.
American Plastic Toys
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American Plastic Toys has been dedicated to producing fun, safe, high-quality toys with value pricing.
Alma Products
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Alma Products is an automotive manufacturing and remanufacturing company.
Old Orchard Brands
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Old Orchard Brands is a privately owned juice company, located in Sparta, Michigan.
Shelby Wholesale Distributors
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Shelby Wholesale Distributors is an online store that sells cigarettes, batteries, groceries, store supplies, and beauty care products.
Cherry Republic
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Cherry Republic is a retail company offering gourmet cherry products.
FloraCraft
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FloraCraft is a manufacturer of foam products for the craft and floral industries.
Trucenta
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Trucenta is a cannabis company that provides outdoor and indoor cultivation, processing, and manufacturing services.
Midwest Tool & Cutlery
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Midwest Tool and Cutlery manufactures the highest quality snips and hand tools on the market today.
Transtar Autobody Technologies, Inc.
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Transtar Autobody Technologies, Inc. is a chemical company manufacturing autobody refinish products.
US Mattress
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US-Mattress.com is a home furnishing website.
Flatout
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Flatout is a leading manufacturer and marketer of highly differentiated, premium and better-for-you flatbreads and flatbread products
Lake Life Farms | Cannabis Store in Big Rapids MI
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Lake Life Farms is the popular marijuana dispensary in Big Rapids MI
Empowered Products Inc
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Empowered Products Inc is a consumer goods company selling cosmetic products for men & women, wellness & natural childbirth products.
Affinity Tool Works
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Affinity Tool Works manufactures and distributes professional tools (hand tools and workshop accessories) for retail consumers.
BrightLife Direct
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BrightLife Direct is a retail store that offers socks and medical compression garments.
Regina Andrew Detroit
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Regina Andrew Design is a consumer goods online shopping store & e-commerce platform that sells household products through online modes.
Michigan Kitchen Distributors
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MKD is a Michigan-based countertop provider offering granite, quartz, solid surface, natural stone, and laminate countertop options.
Retail Velocity (Vendor Managed Technologies, Inc.)
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ERP demand data and analytics for consumer goods manufacturers to plan, forecast, market, sell and execute more profitably.
ARaymond Industrial
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ARaymond Industrial offers fastening solutions for manufactured appliances, HVAC equipment, industrial machinery, consumer goods & lighting.
My VPro
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My Vpro is an online retailer that sells e-liquids, kits, batteries, coils, pods, and accessories.
O2totes
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O2totes is an e-shop that manufactures and sells portable oxygen and concentrator bags for both men and women.
Bekins
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Bekins is a retail company specializing in home appliances and household products.
Sassy Baby Products
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Sassy Baby Products is a retail company that manufactures infant developmental products.
Audio Advisor
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Audio Advisor is one of the world’s largest sellers of top-quality, name brand, high-end audio products by direct mail.
Kirlin Lighting
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Kirlin Lighting designs & manufactures a full line of precision LED luminaires, electric lamps & remote driver systems for various projects.
Grand Rapids Foam Technologies
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Grand Rapids Foam Technologies is a consumer goods company that manufactures polyurethane foam.
HMS Mfg. Co.
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HMS Mfg. Co. is a consumer goods company offering plastic resin products.
Natural Health Mall
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Natural Health Mall is an online store that sells Natural and Organic Products in many different categories.
Lloyd Flanders
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Lloyd Flanders manufactures woven furniture.
Godwin Plumbing
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Godwin Plumbing is a multi-faceted plumbing provider that also provides HVAC and water softening products.
Applied Textiles
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Applied Textiles provides textile processing and integration services to textile suppliers and users.
Marlo Beauty Supply
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Marlo Beauty Supply provides salon products.
CasterDepot Inc
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CasterDepot Inc is an e-commerce based consumer goods sales platform specializing in selling casters, caster wheels & caster accessories.
Coldwater Veneer
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COLDWATER VENEER Manufacturer of specialty hardwood veneer for the end markets such as building products, furniture, home furnishings.
Whitehall Products
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Whitehall Products is a company that creates high-quality home decors and fine home accents for customers.
The Stow Company
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The Stow Company is a consumer goods company that provides closet organizers and organization systems.
WindRider
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WindRider is a webshop that sells a wide collection of clothing, sunglass, raincoat, sunglasses, hats, hand gloves, and jackets.
Belmont Equipment & Technologies
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Belmont Equipment & Technologies is a supplier of a range of EDM equipment, fabricated electrodes, drills, alloys and cutting tools.
Naturs Design
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Naturs Design produces and sells CPAP mask liner that eliminates skin irritation, marks and other side effects.
Anchor Wiping Cloth
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Anchor Wiping Cloth is a manufacturer of a wide range of wiping cloths, huck and surgical towels.
Techno-Coat
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Techno-Coat offers industrial powder coating for various commodities and also includes assembly, CNC and integrated logistics services.
Detroit Grooming Company
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Beard Oil – Beard Care Product Company; The finest in men’s beard oils and grooming products.
Viking Spas
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Viking Spas manufactures & sells highest quality spa products,Hot Tubs, Jacuzzi’s, Physical Therapy Products, and Recreational Equipment.
Young’s
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Young’s is an online marketplace for consumer goods.
Wright Tool Company
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Wright Tool Company is a a tool and equipment distributor.
Northstar Sourcing Group
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Northstar Sourcing Group is a product sourcing company focused on high-quality footwear, apparel and accessories design and manufacturing.
Design Design
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Design Design is a consumer goods company that provides greeting cards and cocktail napkins.
Nordic Hot Tubs
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Nordic Hot Tubs provides high-quality, therapeutic, and affordable hot tubs hand-crafted in Grand Rapids, Michigan.
Pack Hacker
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Pack Hacker aim’s to find the lightest, smallest, and most functional TSA Compliant gear.
ClamCase
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ClamCase is an all-in-one keyboard case companion for iPad.
Dr. Tim’s Pet Food
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Dr. Tim’s, all natural pet food was designed to be an honest Vet backed pet food formulated for sporting, hunting, average.
Little Flower Soap Co
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Little Flower Soap Co is a natural Bath and Body shop.
Rotuba
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Rotuba is a manufacturer and provider of a wide range of cellulose acetate propionate and butyrate for the lighting industry.
Ace-Tex
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Ace-Tex is a manufacturer of a wide range of wiping cloths, paper, cleaning towels and absorbents for various uses.
Angstrom Automotive Group
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Angstrom Automotive Group is a manufacturer and supplier of automotive, industrial, and aerospace components.
HotLogic
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HotLogic designs and manufactures innovative food heating and cooking products that enhance lives and lead to healthier living.
Continental Fragrances
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An Auburn Hills, Mich.-based maker of hair care products under such brands as Salon Grafix.
