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101 Top Cosmetics Startups in New York – The Future of the Cosmetics Market

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This article showcases our top picks for the best New York based Cosmetics companies. These startups and companies are taking a variety of approaches to innovating the Cosmetics industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top New York Cosmetics Startups

Data sourced from Crunchbase and SemRush.

Coty

Coty

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Coty Inc is a New York based beauty company with portfolios in fragrance, color cosmetics and skin care.

Mented Cosmetics

Mented Cosmetics

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Mented is a luxury beauty company targeted to women of color.

Mented Cosmetics

ByondXR

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ByondXR transforms eCommerce through immersive experiences that increase engagement, conversion and ROI

Mented Cosmetics

Prose

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Custom hair care made fresh in NYC with natural active ingredients

Mented Cosmetics

Revlon

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Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.

Mented Cosmetics

Ever/Body

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Ever/Body is a cosmetic dermatology provider of personalized and tech-enabled services.

Mented Cosmetics

Heyday

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Heyday is a skincare company offering customized facial treatments.

Mented Cosmetics

RadSwan

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RadSwan is a consumer goods company that specializes in providing hair fashion design for black women.

Mented Cosmetics

GLAMSQUAD

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GLAMSQUAD is a next-generation, omni-channel beauty brand offering services as well as hair styling and makeup products.

Mented Cosmetics

TULA

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TULA is manufactures skincare products.

Mented Cosmetics

Swivel

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Swivel creates a mobile app that helps black women find the perfect hairdresser.

Mented Cosmetics

Olaplex

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Olaplex is a hair care line that offers Bond Multiplier that eliminates breakage from chemical services.

Mented Cosmetics

Hero Cosmetics

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Hero Cosmetics is a healthcare company that makes products for the entire lifecycle of a pimple taking a wellness approach to acne care.

Mented Cosmetics

Scent Beauty

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Scent Beauty is an e-commerce platform that offers fragrances, collaborating with relevant brands from all over the world.

Mented Cosmetics

Sol de Janeiro

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Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.

Mented Cosmetics

Function of Beauty

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Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.

Mented Cosmetics

DIBS Beauty

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DIBS is a new makeup brand reimagining your everyday beauty staples, making them easier, mood-boosting and worthy of desert island status.

Mented Cosmetics

Act+Acre

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Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.

Mented Cosmetics

ZitSticka

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ZitSticka is a tech-meets-skincare company petitioning for the collective takedown of the zit

Mented Cosmetics

Atolla

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Atolla is a skincare system that creates simple custom routines and provides virtual guidance to support your best skin each month.

Mented Cosmetics

Womaness️

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Womaness️ develops and offers a collection of modern menopause products.

Mented Cosmetics

Cartessa Aesthetics

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Cartessa Aesthetics specializes in the distribution of aesthetic medical equipment to cosmetic physicians and medical spas.

Mented Cosmetics

Winky Lux

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Winky Lux is a line of color cosmetics made from the highest quality ingredients known to woman-kind.

Mented Cosmetics

Westman Atelier

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Westman Atelier formulates makeup with clean ingredients and no-compromises integrity.

Mented Cosmetics

Stowaway Cosmetics

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Stowaway Cosmetics offers cosmetics in different sizes for travel-sized makeup kits.

Mented Cosmetics

Soko Glam

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The most trusted lifestyle brand in Korean Beauty for customers, brands, and content.

Mented Cosmetics

Kevyn Aucoin Beauty

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Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.

Mented Cosmetics

Wander Beauty

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Wander Beauty is the first travel-inspired, luxury color cosmetics experience.

Mented Cosmetics

Sunday2Sunday

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Sunday2Sunday is an emerging textured hair care company that focuses on bringing ingredients and products to its customer’s doorstep.

Mented Cosmetics

Carol’s Daughter

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Carol’s Daughter is a line of genuinely natural beauty products for the hair, skin, and body.

Mented Cosmetics

Stryx

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Stryx offers men’s cosmetic and skincare products.

Mented Cosmetics

Susteau

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Clean, conscious, concentrated personal care inspired by the future.

Mented Cosmetics

EpigenCare

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EpigenCare connects consumers with skincare companies through a direct-to-consumer skincare test and web platform on the Ethereum network.

Mented Cosmetics

Estee Lauder Companies

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Estee Lauder Companies is a manufacturer and marketer of skincare products, makeup, perfumes, and hair care products.

Mented Cosmetics

Repairogen

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Repairogen employs proprietary DNA-repair technologies to create advanced, scientifically-proven skincare products.

Mented Cosmetics

ClearForMe

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ClearForMe is a Developer of a database providing information about cosmetics.

Mented Cosmetics

DooBop

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DooBop offers a curated e-shopping experience with personalized beauty education for skincare, haircare, make-up, and nails.

Mented Cosmetics

Oui the People

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Oui Shave are Luxury shaving for women.

Mented Cosmetics

Glow Recipe

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The destination for natural Korean beauty, curated by industry experts

Mented Cosmetics

Kylie Cosmetics

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Kylie Cosmetics offers a wide range of makeup and skincare products such as lipsticks, eyeliner, moisturizers, serum, and cleansers.

Mented Cosmetics

Saie

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Saie is a cosmetic company that offers a toxic-free cosmetics beauty brand and affordable and effective makeup.

Mented Cosmetics

Maesa Group

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Maesa Group is designs and manufactures various tailor-made perfumes, cosmetics, and promotional products.

Mented Cosmetics

Briogeo Hair Care

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Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins.

Mented Cosmetics

MILK Makeup

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MILK Makeup is beauty essential supplier with new trend using high tech formula for the girl on the go.

Mented Cosmetics

Geologie

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Geologie is a consumer goods company that specializes in providing customized skincare for men.

Mented Cosmetics

MALIN+GOETZ

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MALIN+GOETZ is a cosmetics company that provides unisex skincare products and services.

Mented Cosmetics

elf Cosmetics

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elf Cosmetics is a New York City-based supplier of cosmetics.

Mented Cosmetics

Clinique

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Clinique is a dermatologist-created cosmetic brand that manufactures and markets skin care, makeup, and fragrance products.

Mented Cosmetics

Credobeauty

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Credo Beauty is a cleanest indie and luxury brands around, and carry the largest collection of safe, non-toxic beauty products.

Mented Cosmetics

Peter Thomas Roth

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Peter Thomas Roth develops innovative and effective skincare products by combining advanced technology with potent ingredients.

Mented Cosmetics

Makeup Love Cosmetics

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Makeup Love is a makeup brand full of just that-LOVE! With luxurious formulas and to die for packaging this is makeup that loves you back.

Mented Cosmetics

DermApproved

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DermApproved offers dermatologists’ advice on skin conditions, beauty concerns, treatment options, and non-prescription skin care products.

Mented Cosmetics

MAC Cosmetics

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MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City .

Mented Cosmetics

MelliDerm Inc.

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MelliDerm Inc. is poised to fill the void for Skincare products for the more than 24 million diabetic people in the US.

Mented Cosmetics

NEST New York

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NEST Fragrances is a core collection of scents created to fill one’s home with the essence of luxury, sophistication and beauty.

Mented Cosmetics

Kiehl’s

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Since 1851, Kiehl’s has been committed to the betterment of the communities.

Mented Cosmetics

Laura Mercier Cosmetics

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Laura Mercier Cosmetics E-commerce site with cosmetics, makeup, and skincare developed by a make up artist to many celebrities.

Mented Cosmetics

BECCA

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BECCA provides range of make-up, cosmetics and beauty products plus latest looks, make-up tips.

Mented Cosmetics

Fur

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Fur is an online store that specializes in oil, stubble cream, silk scrub, mitt trio and bath drops.

Mented Cosmetics

SWAIR

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SWAIR offers a showerless shampoo product that cleans hair without suds, rinsing, or residue.

Mented Cosmetics

Kiss Products

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Kiss is a manufacturer and distributor of nail and related products in New York.

Mented Cosmetics

Maybelline

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Maybelline is a developer and manufacturer of cosmetics and beauty products.

Mented Cosmetics

ERNO LASZLO

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ERNO LASZLO is a cosmetics company providing skincare treatments and products.

Mented Cosmetics

AMKIRI

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Privately held company which innovated and developed patented beauty products for the current digital century.

Mented Cosmetics

ReVive Skincare

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ReVive Skincare is a cosmetics company providing skin care products.

Mented Cosmetics

Lancôme USA

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Lancôme’s French offers a wide range of cosmetics and beauty products.

Mented Cosmetics

ClearSolutions Skincare

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ClearSolutions sets itself apart from the rest of the industry with the focus being on formulas and direct to consumer selling.

Mented Cosmetics

NARS Cosmetics

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NARS Cosmetics is French cosmetics and skin care company.

Mented Cosmetics

Retra Holdings

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Retra Holdings Limited is a tertiary branded cosmetics supplier

Mented Cosmetics

DevaCurl

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After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular curl care

Mented Cosmetics

Origins

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Origins Get your daily glow back with new Original Skin Renewal serum.

Mented Cosmetics

Chantecaille

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Chantecaille is a skincare and cosmetics company.

Mented Cosmetics

Fresh

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Fresh is a retail company located in New York.

Mented Cosmetics

Deck of Scarlet

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Deck of Scarlet is a new makeup line that offers an exclusive makeup subscription service.

Mented Cosmetics

Then I Met You

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Then I Met You is a skincare online store that offers milk refining toner, gel-cream, lip mask, essentials set, cleansing balm and gel.

Mented Cosmetics

Beekman1802

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Beekman 1802 offers gourmet food products, handcrafted gifts and housewares.

Mented Cosmetics

Bobbi Brown Cosmetics

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Bobbi Brown Cosmetics is an online cosmetic store.

Mented Cosmetics

Arcade Beauty

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Arcade Beauty is a cosmetics products company.

Mented Cosmetics

Gostrider

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Beauty brands for the next generation of Creators

Mented Cosmetics

Mario Badescu Skin Care

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Mario Badescu Skin Care is an online beauty supply store.

Mented Cosmetics

Avon North America

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Avon North America is a social selling beauty company in North America.

Mented Cosmetics

Live Love Polish

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Live Love Polish is a direct-to-consumer beauty company that designs, manufactures, and sells unique nail products.

Mented Cosmetics

Bloomeffects

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Bloomeffects create clean, safe, earth-sourced beauty products.

Mented Cosmetics

Aerolase

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Pain-free laser treatment for all skin types. Aerolase redefines the gold standard modality in laser treatment comfort, safety and efficacy.

Mented Cosmetics

Sienna Naturals

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Sienna Naturals is a clean beauty company for textured hair focused on hair and scalp health.

Mented Cosmetics

Mink

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Mink is a company that manufactures 3D printers capable of printing beauty makeup.

Mented Cosmetics

Snif

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Snif is an online-based platform that enables people to buy fragrances online.

Mented Cosmetics

Naturopathica

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Naturopathica is an online shop that provides cosmetics, beauty products, herbal remedies and e-gift cards.

Mented Cosmetics

John Masters Organics

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John Masters Organics offers a luxury beauty products line.

Mented Cosmetics

BeautyStat.com

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BeautyStat.com provides personalized advice and informs users of beauty product deals and discounts.

Mented Cosmetics

IMAN Cosmetics

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IMAN Cosmetics provides cosmetics and skincare products for women with skin of color.

Mented Cosmetics

LimeLight by Alcone

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LimeLife by Alcone is an online platform that provides cosmetics and skincare products.

Mented Cosmetics

Ithos Global

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Ithos Global provides international regulatory compliance software and data to the cosmetic, OTC and nutrition product markets.

Mented Cosmetics

ABLE

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ABLE aims to solve application issues and enhance design through technical innovation and high quality formulas.

Mented Cosmetics

BUXOM Cosmetics

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BUXOM Cosmetics is a color cosmetics brand focused on “going big, being bold, and feeling sexy.

Mented Cosmetics

The Lieu

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The Lieu is a grooming and feminine care subscription service for workplaces and amenitized spaces.

Mented Cosmetics

Dashing Diva

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Dashing Diva delivers cutting-edge artificial nails, wraps, tattoos, fine gel polishes and nail protection adhesives online.

Mented Cosmetics

Trish McEvoy

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Trish McEvoy is a makeup, skincare and fragrance products company.

Mented Cosmetics

Essie Cosmetics

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Essie Cosmetics provides nail polish products worldwide.

Mented Cosmetics

Lipstick Queen

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Lipstick Queen is a retailer of lipsticks.

Mented Cosmetics

Indie Lee

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Indie Lee is diagnosed with a life threatening brain tumor that doctors felt could be environmentally derived.

Written by Mark Smith

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