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101 Top Cosmetics Startups in United States – The Future of the Cosmetics Market

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This article showcases our top picks for the best United States based Cosmetics companies. These startups and companies are taking a variety of approaches to innovating the Cosmetics industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top United States Cosmetics Startups

Data sourced from Crunchbase and SemRush.

SmileDirectClub

SmileDirectClub

Crunchbase Website Twitter Facebook Linkedin

SmileDirectClub offers home invisible aligners, a series of plastic aligners that gradually shift teeth into their desired position.

Coty

Coty

Crunchbase Website Twitter Facebook Linkedin

Coty Inc is a New York based beauty company with portfolios in fragrance, color cosmetics and skin care.

Coty

ipsy

Crunchbase Website Twitter Facebook Linkedin

ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.

Coty

Curology

Crunchbase Website Twitter Facebook Linkedin

Curology is a cosmetic company that provides actual prescription skincare customized for their skin and delivered to their door.

Coty

MERIT Beauty

Crunchbase Website Twitter Facebook Linkedin

MERIT Beauty is a cosmetic brand company that offers luxury skincare products.

Coty

Beauty Bakerie Cosmetics Brand

Crunchbase Website Twitter Facebook Linkedin

Beauty Bakerie is an e-commerce, cosmetics company that offers a full product line of some of the world’s sweetest ingredients.

Coty

Mented Cosmetics

Crunchbase Website Twitter Facebook Linkedin

Mented is a luxury beauty company targeted to women of color.

Coty

CurlMix

Crunchbase Website Twitter Facebook Linkedin

CurlMix is a monthly subscription service that sends five to seven all-natural ingredients with instructions to mix their own hair products.

Coty

Beautycounter

Crunchbase Website Twitter Facebook Linkedin

Beautycounter is a beauty brand that distributes products through relationship networks and online.

Coty

RealSelf

Crunchbase Website Twitter Facebook Linkedin

RealSelf is an online community where people can ask questions, share experiences and connect with doctors providing cosmetic treatments.

Coty

ByondXR

Crunchbase Website Twitter Facebook Linkedin

ByondXR transforms eCommerce through immersive experiences that increase engagement, conversion and ROI

Coty

Prose

Crunchbase Website Twitter Facebook Linkedin

Custom hair care made fresh in NYC with natural active ingredients

Coty

Procter & Gamble Company

Crunchbase Website Twitter Facebook Linkedin

Procter & Gamble Company offers variety of consumer goods products.

Coty

Revlon

Crunchbase Website Twitter Facebook Linkedin

Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products.

Coty

Drunk Elephant

Crunchbase Website Twitter Facebook Linkedin

Drunk Elephant is a non-toxic skin care brand.

Coty

Memebox

Crunchbase Website Twitter Facebook Linkedin

Memebox is a consumer company that provides customers with the Asian beauty products, culture, and trends.

Coty

Ever/Body

Crunchbase Website Twitter Facebook Linkedin

Ever/Body is a cosmetic dermatology provider of personalized and tech-enabled services.

Coty

Heyday

Crunchbase Website Twitter Facebook Linkedin

Heyday is a skincare company offering customized facial treatments.

Coty

RadSwan

Crunchbase Website Twitter Facebook Linkedin

RadSwan is a consumer goods company that specializes in providing hair fashion design for black women.

Coty

GLAMSQUAD

Crunchbase Website Twitter Facebook Linkedin

GLAMSQUAD is a next-generation, omni-channel beauty brand offering services as well as hair styling and makeup products.

Coty

TULA

Crunchbase Website Twitter Facebook Linkedin

TULA is manufactures skincare products.

Coty

Swivel

Crunchbase Website Twitter Facebook Linkedin

Swivel creates a mobile app that helps black women find the perfect hairdresser.

Coty

Proven Skincare

Crunchbase Website Twitter Facebook Linkedin

Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles.

Coty

KKW Beauty

Crunchbase Website Twitter Facebook Linkedin

KKW Beauty is a Kim Kardashian West’s makeup brand.

Coty

Vegamour

Crunchbase Website Twitter Facebook Linkedin

VEGAMOUR is a digitally native, vegan beauty company that focuses on hair wellness.

Coty

Beautylish

Crunchbase Website Twitter Facebook Linkedin

Beautylish is a social commerce website for the cosmetic industry that enables users to share beauty-related content with other users.

Coty

Olaplex

Crunchbase Website Twitter Facebook Linkedin

Olaplex is a hair care line that offers Bond Multiplier that eliminates breakage from chemical services.

Coty

Topicals

Crunchbase Website Twitter Facebook Linkedin

Topicals is a beauty and skincare company that specializes in the fields of e-commerce, community, and beauty devices.

Coty

Thrive Causemetics

Crunchbase Website Twitter Facebook Linkedin

Thrive Causemetics offers cosmetics that are cruelty-free, vegan, and formulated with safe ingredients.

Coty

Hero Cosmetics

Crunchbase Website Twitter Facebook Linkedin

Hero Cosmetics is a healthcare company that makes products for the entire lifecycle of a pimple taking a wellness approach to acne care.

Coty

Scent Beauty

Crunchbase Website Twitter Facebook Linkedin

Scent Beauty is an e-commerce platform that offers fragrances, collaborating with relevant brands from all over the world.

Coty

Luxie Beauty

Crunchbase Website Twitter Facebook Linkedin

Luxie Beauty is a cosmetic company bringing high-quality and luxurious cruelty-free beauty products for any makeup lover.

Coty

DERMAdoctor

Crunchbase Website Twitter Facebook Linkedin

DERMAdoctor creates prestige skincare that provides solutions for the consumer caused by certain skin conditions.

Coty

Colorescience

Crunchbase Website Twitter Facebook Linkedin

Colorescience is a luxury aesthetic makeup products line in the medical and resort spa sectors.

Coty

Kopari Beauty

Crunchbase Website Twitter Facebook Linkedin

Kopari Beauty is a digitally native e-commerce beauty brand

Coty

Skylar

Crunchbase Website Twitter Facebook Linkedin

Skylar designs an online retail platform that offers clean and consciously crafted fragrances that inspire happiness.

Coty

Anastasia Beverly Hills

Crunchbase Website Twitter Facebook Linkedin

A beauty company based in Beverly Hills, CA.

Coty

ILIA Beauty

Crunchbase Website Twitter Facebook Linkedin

ILIA Beauty is a new path for beauty by balancing safety with product performance.

Coty

Virtue Labs

Crunchbase Website Twitter Facebook Linkedin

Virtue Labs is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.

Coty

Sol de Janeiro

Crunchbase Website Twitter Facebook Linkedin

Sol de Janeiro is a cosmetics company that celebrates everything that is unique and joyful.

Coty

Function of Beauty

Crunchbase Website Twitter Facebook Linkedin

Function of Beauty is a provider of personalized hair care products tailored to its customers’ specific hair profile and goals.

Coty

Youth To The People

Crunchbase Website Twitter Facebook Linkedin

Youth To The People is a provider of skincare products that helps to replenish and renew tired skin.

Coty

Julep

Crunchbase Website Twitter Facebook Linkedin

Julep is a fast-growing ecommerce beauty brand that takes a full-stack approach to product development, testing, and distribution.

Coty

VIOLET GREY

Crunchbase Website Twitter Facebook Linkedin

VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information.

Coty

DIBS Beauty

Crunchbase Website Twitter Facebook Linkedin

DIBS is a new makeup brand reimagining your everyday beauty staples, making them easier, mood-boosting and worthy of desert island status.

Coty

MIRA BEAUTY™

Crunchbase Website Twitter Facebook Linkedin

MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare.

Coty

Act+Acre

Crunchbase Website Twitter Facebook Linkedin

Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair.

Coty

TRIA Beauty

Crunchbase Website Twitter Facebook Linkedin

TRIA Beauty develops and markets light-based therapeutic beauty systems for the consumer market.

Coty

Kosas

Crunchbase Website Twitter Facebook Linkedin

Kosas operates as a color cosmetics company.

Coty

ZitSticka

Crunchbase Website Twitter Facebook Linkedin

ZitSticka is a tech-meets-skincare company petitioning for the collective takedown of the zit

Coty

Ogee

Crunchbase Website Twitter Facebook Linkedin

Ogee is an organic skin care platform that provides organic beauty products.

Coty

Atolla

Crunchbase Website Twitter Facebook Linkedin

Atolla is a skincare system that creates simple custom routines and provides virtual guidance to support your best skin each month.

Coty

Regis Corporation

Crunchbase Website Twitter Facebook Linkedin

Regis Corporation is an American operator of hair salons, and such chain in the world, with over 10,000 salons.

Coty

Womaness️

Crunchbase Website Twitter Facebook Linkedin

Womaness️ develops and offers a collection of modern menopause products.

Coty

Cartessa Aesthetics

Crunchbase Website Twitter Facebook Linkedin

Cartessa Aesthetics specializes in the distribution of aesthetic medical equipment to cosmetic physicians and medical spas.

Coty

Follain

Crunchbase Website Twitter Facebook Linkedin

Follain is the retail destination for beauty products by over 80 brands.

Coty

NakedPoppy

Crunchbase Website Twitter Facebook Linkedin

NakedPoppy is a clean beauty company that curates better-for-you beauty brands and tailors them to you.

Coty

Winky Lux

Crunchbase Website Twitter Facebook Linkedin

Winky Lux is a line of color cosmetics made from the highest quality ingredients known to woman-kind.

Coty

You Go Natural

Crunchbase Website Twitter Facebook Linkedin

You Go Natural sells natural hair accessories, including pre-tied natural hair wraps in awesome prints and styles.

Coty

Volition Beauty

Crunchbase Website Twitter Facebook Linkedin

Volition Beauty is a collaborative beauty brand designed to share ideas about innovative skin and body care products.

Coty

Living Proof

Crunchbase Website Twitter Facebook Linkedin

Living Proof is a biotechnology company developing product formulae to solve beautycare problems.

Coty

Westman Atelier

Crunchbase Website Twitter Facebook Linkedin

Westman Atelier formulates makeup with clean ingredients and no-compromises integrity.

Coty

Biosynthetic Technologies

Crunchbase Website Twitter Facebook Linkedin

Biosynthetic Technologies manufactures biobased synthetic molecules that are made from organic fatty acids found in plant oils.

Coty

LAWLESS Beauty

Crunchbase Website Twitter Facebook Linkedin

LAWLESS Beauty is a cosmetic company that offers clean color cosmetics focused on high-impact, full-coverage products.

Coty

OneSkin

Crunchbase Website Twitter Facebook Linkedin

OneSkin Technologies is a biotechnology platform dedicated to exploring longevity science and help improve aging process.

Coty

Stowaway Cosmetics

Crunchbase Website Twitter Facebook Linkedin

Stowaway Cosmetics offers cosmetics in different sizes for travel-sized makeup kits.

Coty

Soko Glam

Crunchbase Website Twitter Facebook Linkedin

The most trusted lifestyle brand in Korean Beauty for customers, brands, and content.

Coty

Kevyn Aucoin Beauty

Crunchbase Website Twitter Facebook Linkedin

Kevyn Aucoin Beauty is a cosmetic company that offers beauty and makeup products for women.

Coty

Solar Biotech, Inc.

Crunchbase Website Twitter Facebook Linkedin

Precision fermentation & technology partner.

Coty

Magnet Beauty

Crunchbase Website Twitter Facebook Linkedin

Magnet Systems develops mobile application server software to simplify the development and deployment of mobile enterprise apps.

Coty

Wander Beauty

Crunchbase Website Twitter Facebook Linkedin

Wander Beauty is the first travel-inspired, luxury color cosmetics experience.

Coty

Beauty by Me

Crunchbase Website Twitter Facebook Linkedin

Beauty Tech company specializing in single-batch, individualized cosmetics

Coty

Mad Rabbit Tattoo

Crunchbase Website Twitter Facebook Linkedin

Mad Rabbit is a California-based tattoo aftercare brand that offers natural products for skin and tattoo maintenance.

Coty

Facetory

Crunchbase Website Twitter Facebook Linkedin

Facetory is a skincare company that offers Korean-inspired skincare products.

Coty

Sunday2Sunday

Crunchbase Website Twitter Facebook Linkedin

Sunday2Sunday is an emerging textured hair care company that focuses on bringing ingredients and products to its customer’s doorstep.

Coty

Carol’s Daughter

Crunchbase Website Twitter Facebook Linkedin

Carol’s Daughter is a line of genuinely natural beauty products for the hair, skin, and body.

Coty

PulpoAR

Crunchbase Website Twitter Facebook Linkedin

PulpoAR is developing integrated augmented shopping technology and AR commerce platforms for retail.

Coty

Chi Botanic

Crunchbase Website Twitter Facebook Linkedin

Chi Botanic is a cellular agriculture company that provides a synthetic biology pipeline to leverage the power of the plant cell.

Coty

First Aid Beauty

Crunchbase Website Twitter Facebook Linkedin

First Aid Beauty is a cosmetics company providing skin care and makeup products.

Coty

Alchemy 43

Crunchbase Website Twitter Facebook Linkedin

Alchemy 43 is a brand of cosmetic injectable clinics that delivers the highest quality cosmetic injectable treatments

Coty

Lilah Beauty

Crunchbase Website Twitter Facebook Linkedin

Lilah Beauty is a consumer goods company that specializes in providing solutions in the fields of cosmetics and beauty care.

Coty

Hally

Crunchbase Website Twitter Facebook Linkedin

Hally is a beauty company that manufactures and retails hair color products.

Coty

Levita Magnetics

Crunchbase Website Twitter Facebook Linkedin

Levita Magnetics develops an innovative magnetic surgical platform that serves as a catalyst of less invasive surgery.

Coty

Pacific World Corporation

Crunchbase Website Twitter Facebook Linkedin

Pacific World Corporation is an innovator and supplier of proprietary beauty care products.

Coty

P/Y/T BEAUTY

Crunchbase Website Twitter Facebook Linkedin

P/Y/T BEAUTY is an e-commerce business that primarily offers clean cosmetics.

Coty

Stryx

Crunchbase Website Twitter Facebook Linkedin

Stryx offers men’s cosmetic and skincare products.

Coty

Susteau

Crunchbase Website Twitter Facebook Linkedin

Clean, conscious, concentrated personal care inspired by the future.

Coty

Black Opal Beauty

Crunchbase Website Twitter Facebook Linkedin

Black Opal Beauty offers a range of high-intensity shades and premium-quality formulas that complement and enhance the many faces of beauty.

Coty

ELSI Skin Health Inc. (dba Dr. Elsa Jungman)

Crunchbase Website Twitter Facebook Linkedin

We are redefining how women treat their skin. Research first, skincare second. First Microbiome-Friendly Skincare.

Coty

PS LIFESTYLE

Crunchbase Website Twitter Facebook Linkedin

Professional operator of Spas and Salons

Coty

ZendyHealth

Crunchbase Website Twitter Facebook Linkedin

ZendyHealth (ZH) makes it easier than ever before to search and save on health and dental services.

Coty

DearBrightly

Crunchbase Website Twitter Facebook Linkedin

DearBrightly offers prescription strength retinoids and a variety of other skincare essentials.

Coty

Beautytap

Crunchbase Website Twitter Facebook Linkedin

Online ecommerce and community for cross border beauty.

Coty

Palmaz Scientific

Crunchbase Website Twitter Facebook Linkedin

Palmaz Scientific develops and manufactures implantable prosthetic devices for the cardiovascular orthopedic and cosmetic markets.

Coty

Orange Twist

Crunchbase Website Twitter Facebook Linkedin

Orange Twist offers a selection of the most effective non-invasive treatments for the body, face, and skin.

Coty

Chella

Crunchbase Website Twitter Facebook Linkedin

Chella is a cosmetic company that creates remarkable lash, eyebrow, and skincare products.

Coty

My Little Mascara Club

Crunchbase Website Twitter Facebook Linkedin

subscription club for the one item most women won’t go a day without: mascara

Coty

C & The Moon

Crunchbase Website Twitter Facebook Linkedin

C & The Moon is a skincare line made in Malibu that produces natural beauty care products intended to be used for skin nourishment.

Coty

W3LL PEOPLE

Crunchbase Website Twitter Facebook Linkedin

W3LL PEOPLE is a manufacturer of toxin free, eco-luxe cosmetic made from natural and organic ingredients.

Coty

Suavoo

Crunchbase Website Twitter Facebook Linkedin

Suavoo provides on demand, in-home beauty services delivered to users’ choice of location.

Coty

Antedotum

Crunchbase Website Twitter Facebook Linkedin

Antedotum prides itself in crafting the world’s most effective topical CBD skincare products.

Written by Mark Smith

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