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101 Top e-Commerce Startups in London

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This article showcases our top picks for the best London based e-Commerce companies. These startups and companies are taking a variety of approaches to innovating the e-Commerce industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top London e-Commerce Startups

Data sourced from Crunchbase and SemRush.

Papier

Papier

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Papier offers customizable stationery such as wedding cards, notebooks, planners, and notecards.

Currencies Direct

Currencies Direct

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Commercial foreign exchange for the purchase or sale of any currency.

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Depop

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Depop provides a mobile application that allows users to buy, sell, discover, and explore various things.

Currencies Direct

HERO

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HERO is a Virtual Shopping Platform for eCommerce.

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Lyst

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Lyst is a global fashion search platform that allows users to browse through thousands of online fashion stores.

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Hullabalook

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Product discovery for eCommerce retailers

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Heroes

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Heroes is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands.

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Wild Cosmetics

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The natural and single-use plastic free deodorant that works. Kind to your body and the planet.

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Bloom & Wild

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Bloom & Wild is an online flower delivery platform developing a modern approach for sending flowers to loved ones.

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Motorway

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Motorway is an online used-car marketplace for professional car dealers that sells their cars using their smartphones.

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MADE

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Made.com is an online e-commerce platform directly providing designer furniture without third party involvement.

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Treatwell

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Treatwell is Europe’s leading marketplace for booking hair and beauty appointments online.

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Fy!

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Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers.

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Global-e

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Global-e is cross-border e-commerce enablement platform that enables brands and retailers to deliver purchase experiences to customers.

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Butternut Box

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Butternut Box is a direct-to-consumer pet wellness company.

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Jiffy Grocery

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Jiffy is an online supermarket with an on-demand delivery service that offers fresh produce, meals, and household essentials.

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Gousto

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Gousto is an online meal-kit manufacturer and retailer, using AI and automation to provide extensive choice and personalisation.

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Upstream

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Upstream is leading the mobile internet revolution in high growth markets.

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Just Eat

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Just Eat provides convenient and easy access to a huge variety of delivery restaurants and order food online.

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Qubit

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Qubit specializes in personalization at scale for e-commerce companies.

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Oddbox

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Oddbox is a provider of fruit and veg box delivery service intended to reduce food waste.

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Cazoo

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Cazoo is an online used car marketplace designed to transform the way people buy, finance, or rent used cars.

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Mention Me

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Harness the exponential power of your brand fans

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Amplience

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Headless Content and Commerce. Simplified.

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Olsam Group

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Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.

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Ometria

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Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.

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MyTutor

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MyTutor offers affordable 1-to-1 tutorials online by connecting tutors from the UK’s best unis with pupils at home and in schools

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Urban

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Urban is an online wellness appointment platform for booking in-person and online treatments.

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Taster

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Taster is a food delivery company that operates dozens of restaurants that only exist on food delivery platforms.

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Farfetch

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Farfetch is an online luxury fashion retail platform.

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Divido

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Divido is a global white label consumer lending platform for financial institutions and multinational retailers.

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Culture Trip

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Culture Trip is a travel e-commerce brand with content at its core

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Popsa

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Popsa is a machine learning startup that automatically designs, makes, and delivers personalized physical products.

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Thread

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Thread operates as an online personal styling platform designed to help men find clothes.

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Trouva

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Trouva, the online destination for unique products from the best curators around the world

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Rezolve

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Rezolve allows any kind of product or media to instantly trigger a highly relevant, contextual engagement between consumer and retailer

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Checkout.com

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Checkout.com is a global payments solution provider on a mission to enable businesses and their communities to thrive in the digital economy

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Farmdrop

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Farmdrop: the online supermarket that delivers fresher, fairer food & home essentials directly to your door.

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LoveCrafts

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LoveCrafts is a start-up that builds social marketplaces for the crafts sector.

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AnyVan

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AnyVan moves anything anywhere in the UK and Europe

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Emperia

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Developing immersive VR tech experiences for the premium fashion and art sectors, boosting sales and customer engagement.

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Festicket

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Festicket is a marketplace to discover and book music festival tickets, accommodation, transfers and extras.

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MORI

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MORI (babymori.com) is an innovative and sustainable babywear brand. D2C

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Storfund

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Storfund helps e-commerce sellers drive sales and increase profitability by shortening their cash cycle.

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EDITED

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EDITED is a Retail Intelligence company with AI products designed to connect enterprise and market data to fuel retail automation.

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Lick

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Lick Home is a home decor brand.

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Luxury Promise

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Luxury Promise is the marketplace for the world’s most exclusive & luxurious accessories powered by Artificial Intelligence

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Splyt

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Splyt is a B2B mobility marketplace that connects institutional supply and demand for ground-based transport.

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ZigZag Global

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ZigZag Global is a software platform that helps retailers manage their returns globally.

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Cryptopay

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Cryptopay is a digital currency firms, offering crypto-wallets, debit cards, B2B payments, & investments.

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Rated People

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Rated People is an online recommendation service that connects homeowners with local, recommended tradespeople.

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Velocity Black

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Pioneering the future of luxury lifestyle.

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SportPursuit

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SportPursuit is a UK-based private-sale sports website.

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eve Sleep

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eve Sleep is a pioneer of luxury sleep solutions, promising the perfect start to every day thanks to a guaranteed great night’s sleep.

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Threads Styling

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Threads Styling is a fashion technology company.

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Patch

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Patch is the direct-to-consumer brand for the people who need plants most – those who live and work in the city

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SimplyCook

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SimplyCook offers home recipe kits with easy step-by-step guides to cook restaurant-quality food in less than 20 minutes.

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Simba Sleep

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Simba Sleep is an e-commerce company that offers a variety of mattresses.

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Storm5

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Storm5 are global RetailTech recruitment experts, connecting organizations with the talent to drive their mission.

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Poq

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Poq offers a SAAS platform to help large retailers join app commerce.

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Whirli

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Whirli is a provider of toy sharing subscription service for kids.

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Debenhams

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Debenhams is a multi-channel brand that operates department stores offering women’s clothing, menswear, beauty, kids, and homeware products.

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Swapi

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Swapi is the only digital wallet globally that allows users to swap their loyalty rewards, cashback & gift cards between brands.

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onefinestay

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Onefinestay give people a new way to experience a place staying in the finest homes in their favorite cities.

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Oodee

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allergen neutral skincare – next generation clean beauty

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Tintra

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Tintra is a diversified company delivering best in class products across Lottery and eCommerce.

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Slerp

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Slerp is an e-commerce platform for the hospitality industry.

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Butter.co.uk

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Butter lets you spread the cost of shopping from any online store with a simple monthly instalment plan. Download the app now!

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Swoon Editions

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Swoon Editions is a design-led furniture brand.

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Reflaunt

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Reflaunt gives fashion brands the technology to build and reclaim the secondary market.

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KodyPay

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Revolutionising in-person payments to grow your business with a trustworthy and innovative solution.

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Wolf & Badger

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Wolf & Badger is a multi-channel retail platform for the finest independent, ethical and unique brands from around the globe.

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Good Club

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Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.

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Honest Burgers

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A burger restaurant inspired by great British produce

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Moteefe

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Moteefe is an e-commerce platform that allows anyone to sell customized merchandise through social media.

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Purple Dot

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Purple Dot allows consumers to request a “worth-the-wait” lower price.

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Blueprint

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Blueprint operates as a Whatsapp and SMS e-commerce platform.

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MyOptique Group

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The MyOptique Group is an online optical store offering prescription glasses, sunglasses and contact lenses.

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Onvi

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The mobile-first POS system for hospitality

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Beelivery

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The UK’s largest nationwide, 15-60 minute grocery delivery service. A tech focused logistics marketplace, crowdsourcing from 10,000 drivers.

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Poplar Studio

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Poplar is a creative platform that enables brands and retailers to produce 3D and AR experiences on-demand, powered by a talent cloud.

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Oja

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Oja is an online supermarket for cultural groceries and world foods. Our mission is to revolutionise access to cultural and ethnic produce.

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Doji

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Doji is an online real-time marketplace for used goods.

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Threedium

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We create memorable brand experiences, drive product considerations and deliver conversions through 3D/AR Technology.

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CUDONI

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Europe’s only full-service luxury resale platform. Effortlessly buy and sell authentic designer items at up to 90% off retail price.

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Heat

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Heat is a clothing platform intended to encourage sustainable fashion

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Vinterior

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Vinterior is the online marketplace to discover, buy and source vintage & antique furniture

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Antavo Loyalty Management Platform

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Antavo is the leading customer loyalty technology for fashion and retail.

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Voices

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Voices is the #1 creative services marketplace, connecting brands with the professional creative talent they need.

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Fornova

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Fornova empowers hotels to optimise revenue and distribution while reducing costs and improving forecasting.

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Bother

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Bother operates as an online grocery delivery startup.

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Looper Insights

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SaaS e-commerce optimisation business starting in the Film/TV vertical

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Gravitiq

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Gravitiq scale the best e-commerce health & personal care brands and help everyone take control of their health.

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Judopay

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Judopay is a mobile-first payments platform.

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Clippings

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Clippings operates as an online source for furniture and lighting.

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eStoreMedia.com

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Digital Shelf Software for Fortune 500 brands

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Dent Reality

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Dent Reality develops an augmented reality platform that helps users find their favorite products on the market.

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TOPSHOP TOPMAN

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TOPSHOP TOPMAN is a latest women’s fashion and new season trends company.

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Segmentify

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Segmentify is an intelligent personalization solution to increase sales, customer engagement, and provide insights into your customers.

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aisle 3 – The online shopping time machine

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aisle 3 is an AI technology business that cares for the Shopper before the Buy Button

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BUMP

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BUMP is a social peer-to-peer marketplace for authentic streetwear and sneakers.

Written by Mark Smith

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