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101 Top e-Commerce Startups in Tokyo

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This article showcases our top picks for the best Tokyo based e-Commerce companies. These startups and companies are taking a variety of approaches to innovating the e-Commerce industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top Tokyo e-Commerce Startups

Data sourced from Crunchbase and SemRush.

SoftBank

SoftBank

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SoftBank provides fixed-line, mobile telephony, internet, telecommunications, and digital television products.

Rakuten

Rakuten

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Rakuten is a provider of e-commerce, fintech, digital content, and communications products and services.

Rakuten

Mercari

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Mercari is a community-powered shopping app from Japan allowing anyone to buy and sell anything from anywhere.

Rakuten

BASE

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BASE provides web-based services that develop and build e-commerce platforms.

Rakuten

bitbank

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Bitcoin wallet, payment processing, bitcoin reward service and news media

Rakuten

BitFlyer

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BitFlyer is a bitcoin exchange and marketplace that enables its customers to buy, sell, and spend bitcoins.

Rakuten

Virtusize

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Virtusize is a virtual fitting solution that enables online fashion retailers to illustrate size and fit for consumers.

Rakuten

SODA

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Soda is the Japanese startup behind a marketplace specializing in sneakers and streetwear called SNKRDUNK.

Rakuten

Luup

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Luup is Japan’s #1 e-scooter and e-bike sharing service provider.

Rakuten

aucfan Co.,Ltd.

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aucfan is a Japanese online platform that provides e-commerce price data across American, Chinese, and Japanese markets.

Rakuten

retro

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Retro is a purchase and consignment sales site for secondhand goods.

Rakuten

Zaiko

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Two way marketplace connecting event organizers with media companies as sales channels. Ticketing as a service.

Rakuten

Raksul

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Raksul is a B2B platform builder with a vision of “better systems, better world”. It has platforms in printing, logistics and advertising.

Rakuten

TakeMe Co., Ltd.

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TakeMe offers an “All-in-One” payment platform for our pre- and post- pay value added services for merchants to digitally transform quickly

Rakuten

Tokyo Otaku Mode

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Tokyo Otaku Mode delivers the latest news on Japanese anime, manga, games, and more through its Facebook page.

Rakuten

OpenLogi

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OpenLogi is a Tokyo based logistics platform focused on SMEs and freelancers.

Rakuten

FamilyMart

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FamilyMart is a convenience store franchise chain that sells basic grocery items like magazines, snacks, drinks, and more.

Rakuten

LOCONDO

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Locondo is an e-commerce company that sells shoes and fashion.

Rakuten

PATRON

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PATRON is the sharing economy for influencers.

Rakuten

Forest

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Forest operates as an e-commerce aggregator.

Rakuten

DIGITAL GRID

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Digital Grid is a retail supply contract or a power supply contract with a service provider using the digital grid platform.

Rakuten

Milleporte

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Milleporte is a fashion and lifestyle focused EC site based in Japan.

Rakuten

giftee

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giftee is an online service that enables users to send thank you notes with small gifts by Twitter and email.

Rakuten

Inagora

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Inagora constructed and operates the Chinese Beijing cross-border e-commerce platform “Wando Platform.”

Rakuten

Newrope

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Newrope is a web service business and media business platform.

Rakuten

FABRIC TOKYO

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FABRIC TOKYO is a Japanese startup provides a direct-to-consumer custom-made apparel brand. (former-company name Lifestyle Design Co., Ltd.)

Rakuten

Zig Zag Japan

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Zig-Zag supports both buyers and sellers so that they can shop and sell safely, easily and freely without worrying about borders.

Rakuten

RECLO

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RECLO is a luxury brand consignment application that allows the user to consign and sell branded products.

Rakuten

minma

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Life Market is an internet shopping company.

Rakuten

Sparty

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Sparty is a beauty tech company whose mission is to “create a sensual era”.

Rakuten

Locondo.jp

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Locondo.jp is a Japanese e-commerce site offering a wide variety of apparel and shoes.

Rakuten

Jimoty

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Jimothy is a free advertisement bulletin board for 9 million people a month!

Rakuten

Oh My Glasses

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Oh My Glasses is a lifestyle brand that offer high quality made in Japan eyewear at an affordable price.

Rakuten

MiddleField

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MiddleField is a team to make cars the best entertainment and to make the lives of everyone involved in cars into entertainment.

Rakuten

KAUCHE

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X Asia creates enjoyable shopping experience.

Rakuten

GiftMall

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GiftMall is an e-commerce platform specializing in gifts.

Rakuten

atta

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Flight and accommodation metasearch that leverages big data and AI to predict future prices of flight tickets and accommodations

Rakuten

SORABITO

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SORABITO is an eCommerce marketplace for used construction equipment and machinery.

Rakuten

SORA

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SORA is an online service that compares prices of various hotels and inns.

Rakuten

Crevo

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Crevo is an online crowdsourcing platform, producing videos for the use of advertising and marketing.

Rakuten

Let

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Let is a mobile app that allows users to buy and sell goods with translation.

Rakuten

Orosy

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Space Engine, Inc. provides wholesale platform “orosy” that connects D2C brands and retailers from Japan.

Rakuten

Clipline

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ClipLine provides a mechanism that enables the communication between multi-store.

Rakuten

SOLAIRO

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SOLAIRO is an online customer service solution that provides the best purchasing experience for online visitors.

Rakuten

The Ethical Spirits & Co.

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The Ethical Spirits & Co. is an online store for spirits and alcohol.

Rakuten

Laxus Technologies

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Laxus Technologies is an E-Commerce start up.

Rakuten

One Act

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One Act is developing and managing web service “PieceX”, the world’s first source code marketplace with dynamic pricing by AI.

Rakuten

Valuence

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Valuence Holdings Inc formerly known as SOU Inc, is a company which purchase and sell branded products, precious metals, antiques.

Rakuten

au Commerce & Life

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au Commerce & Life is a company that was created to provide customers with experience value through diverse commerce of things and things.

Rakuten

Herbal-i

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Herbal-i provides an online e-commerce platform for pharmaceutical products.

Rakuten

Smart Shopping

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Smartmat is an eco-friendly IoT purchase system for on-demand, no-hassle grocery with cost-effective shipping.

Rakuten

Okage

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Okage is an e-commerce and advertising company.

Rakuten

Monokabu Inc.

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Monokabu is a site where people can buy and sell sneakers at a price you decide.

Rakuten

Office de Yasai

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Office de Yasai is an online platform that enables users to order and get vegetables delivered to their offices.

Rakuten

ZIGExN

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ZIGExN engages in the life media platform business.

Rakuten

Appify Technologies

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Appify Technologies operates a no-code development service that enables users to create personal e-commerce applications.

Rakuten

PostCoffee

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PostCoffee is an online coffee platform that provides coffee subscription and delivery services.

Rakuten

Favy

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Favy.jp is WEB service for all of the shops make it easy to home page.

Rakuten

Nanapi

Crunchbase Website Twitter Facebook Linkedin

Nanapi is a web system development company based in Japan, and it provides life hacking website or app.

Rakuten

picki

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Picki is a company which develops fashion D2C platform.

Rakuten

Cansell

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Cansell is a web service that allows you to easily sell and buy accommodation reservations.

Rakuten

MarketEnterprise

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MarketEnterprise is an online platform that enables consumers to purchase or sell reusable goods in Japan.

Rakuten

Effectual

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Effectual helps businesses and individuals regain online trust and build brands.

Rakuten

Cake.jp

Crunchbase Website Twitter Facebook Linkedin

Cake.jp is an e-commerce company that specializes in home delivery cakes.

Rakuten

Grand Design

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Grand Design is a platform that connects consumers with stores and brands.

Rakuten

SOELU

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SOELU is an online yoga studio platform.

Rakuten

Personize

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Personize is a live video shopping for hair and beauty products.

Rakuten

itsumo.

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Itsumo is a company which attract customers by consulting online shopping and e-commerce sites .

Rakuten

TrustHub

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TrustHub operates an e-commerce marketplace “Clove” that specializes in trading collectibles.

Rakuten

Spika

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Spika operates Nailbook, a photo-sharing service that offers a wide range of photos of nail art designs.

Rakuten

RONGO

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RONGO LIVE is a live shopping app that allows you to meet new products and services and experience shopping as if you were in a store.

Rakuten

Suvaco

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Suvaco is a Tokyo based home design marketplace startup.

Rakuten

ASIAN BRIDGE INC.

Crunchbase Website Twitter Facebook Linkedin

ASIAN BRIDGE is a one-stop-shop for Japanese merchandise such as beauty care products, health foods, and clothing.

Rakuten

URIDOKI

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Uridoki is a comparison information site that allows you to compare purchase prices and word-of-mouth for all products.

Rakuten

ticketstreet

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Ticketstreet is a Japan-based online marketplace for concert, sport, and theater event tickets.

Rakuten

Farfetch Japan

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Farfetch Japan is a luxury fashion technology platform.

Rakuten

e-LogiT

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No1 fulfillment service company for eCommerce companies in Japan, based on excellent logistics services

Rakuten

Vook

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The Japanese startup running online platforms for videographers.

Rakuten

Anime Consortium Japan

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Anime Consortium Japan specializes in the video streaming, e-commerce and licensing.

Rakuten

Active SONAR .Inc

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Active SONAR .Inc is a subscription e-commerce company for the Japanese market.

Rakuten

CarryOnMall

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CarryOnMall is a kids fashion community that collects already-worn children’s clothes.

Rakuten

MANSION MARKET

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MANSION MARKET is a news and media based company.

Rakuten

LENDY Japan

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Lendy is an operation of online lending service.

Rakuten

Cart

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Cart allows you to purchase wellness products from all over the world while in Japan.

Rakuten

4meee

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4meee is an e-commerce and curated fashion site

Rakuten

iMobile

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iMobile offers small-sized businesses based in Japan with website, blog, and online store development services.

Rakuten

Brangista

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Brangista is an e-magazine publishing company that provides web promotion support business and more.

Rakuten

ROA International

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ROA International specializes in the export and sale of mobile cases and peripheral accessories.

Rakuten

Hachimenroppi

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Hachimenroppi provides a fish delivery service for restaurants.

Rakuten

Crunch Style

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Crunch Style is a flower subscription service that makes it easy to make a flowery life.

Rakuten

HitoHana

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A houseplants delivery flower delivery service.

Rakuten

New World Company Inc

Crunchbase Website Twitter Facebook Linkedin

New World Company is a D2C Shoe Brand Business and New reatail service.

Rakuten

Homula

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Homula is an operator of an online wholesale platform for different types of brands enabling online shopping.

Rakuten

SYRINX

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SYRINX is an e-commerce company of leather accessory, audio equipment, speaker and amplifier.

Rakuten

hugmo

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Hugmo is an e-commerce business in childcare

Rakuten

Ancar

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Ancar is a company offering personal buying and selling services in Japan.

Rakuten

IROYA Japan

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IROYA is an apparel IT venture company that aims to create a new market in the world by connecting consumers.

Rakuten

HuaYin

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HuaYin is an e-commerce website that offers cosmetics and beauty products.

Rakuten

Wagokoro

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Wagokoro is a fashion & e-commerce company.

Rakuten

LUXA

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Luxa is a Japanese group coupon buying site focusing on higher-income demographic by listing only premium items such as branded cosmetics.

Rakuten

Pricebook

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Pricebook is an online platform offering a shopping search engine for finding gadgets in Indonesia and Southeast Asia.

Written by Mark Smith

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