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101 Top Sporting Goods Startups in United States

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This article showcases our top picks for the best United States based Sporting Goods companies. These startups and companies are taking a variety of approaches to innovating the Sporting Goods industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top United States Sporting Goods Startups

Data sourced from Crunchbase and SemRush.

Dick's Sporting Goods

Dick’s Sporting Goods

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Dick’s Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment

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NOBULL PROJECT operates as an outdoor and sporting goods company.

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OMORPHO

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OMORPHO manufactures and sells Gravity Sportswear™ – revolutionary weighted training gear that helps any athlete reach their goals faster.

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Fanatics

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Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels.

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Catch

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Catch Co creates products, content, and shopping experiences for the modern angler.

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Centric Software

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Centric Software provides PLM solutions that help businesses in line planning, calendar materials management, and product specifications.

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Nike

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Nike designs, develops, and markets footwear, apparel, equipment, and accessory products.

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SidelineSwap

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SidelineSwap powers the circular economy in sports, and beyond.

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BlazePod Inc

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The world’s leading reaction training system for all!

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Solo Stove

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Wood burning stoves and backyard fire pits.

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OrderMyGear

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OrderMyGear is a sporting goods marketplace based in Dallas, Texas.

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Stadium Goods

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Stadium Goods is an online marketplace for sought after sneakers and streetwear.

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TaylorMade Golf

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aylorMade Golf is a manufacturer of high performance golf equipment and golf balls.

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Stix Golf

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Stix makes modern golf clubs at a fair price, challenging the current culture of over-priced equipment.

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SquadLocker

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SquadLocker customizes team gear and apparel, on time and to the highest quality standard.

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Bensussen Deutsch

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Bensussen Deutsch is a merchandise agency that helps Fortune 1000 companies and sports teams meet their business needs.

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Stitch Golf

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To be the only company you will see with such precise attention to detail

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Fox Racing

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Fox Racing is an eCommerce company that specializes in fashion and lifestyle with branded clothing and accessories for athletes.

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New Balance

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New Balance is an American multinational corporation based in the Brighton neighborhood of Boston.

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Smith & Wesson Holding

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Smith & Wesson Holding is a manufacturing company that manufactures firearms, pistols, rifles, and shooting accessories.

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AXIL

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AXIL designs and manufactures earplugs, earmuffs, earbuds, ear care, performing hearing enhancements products, and protection devices.

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Rumpl

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Rumpl applies technical materials to everyday blankets for indoor and outdoor use.

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BORN

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BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.

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VICIS

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VICIS sports equipment company that designs football helmet technology that reduces the forces likely to cause a concussion.

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Omnia Fishing

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Omnia Fishing is an eCommerce store that allows anglers to find, buy, and organize their fishing gear.

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Poler

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Poler is an outdoor apparel company bridged the gap between action sports and traditional outdoor activities.

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North Sails

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North Sails is manufactures and supplies sails to sailors and yachtsmen.

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Shock Doctor Sports

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Shock Doctor Sports is a consumer goods company that specializes in providing sports protection equipment.

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Slinger Bag

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Slinger bag is a sports brand focused on delivering innovative, game improvement technologies, and equipment for the global tennis market.

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Prevent Biometrics

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Prevent’s patented technology was developed at Cleveland Clinic by top neurosurgeons

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Stryd

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Stryd is a running tool to help run injury-free, train effectively, and race.

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Mission Product Holdings

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Mission Athletecare: Develop Products that Solve Problems Unique to Athletes

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Hyperice

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HyperIce provides recovery and movement enhancement technology for athletes.

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BSN SPORTS

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BSN SPORTS is a marketer, manufacturer and distributor of sporting goods apparel and equipment.

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Senita Athletics

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Senita Athletics designs and creates durable fitness apparel for women.

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United By Blue

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For every product sold, UBB removes 1 pound of trash from oceans and waterways through company organized and hosted cleanups.

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Decked

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DECKED is an in-vehicle storage solution giving you full use of your truck bed or van.

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Guerrilla Gravity

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Guerrilla Gravity is a manufacturer of mountain bikes intended to make mountain biking safe.

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Drake Waterfowl Systems

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Drake Waterfowl Systems is a provider of hunting, fishing, and casual apparel for outdoor enthusiasts sold under the Drake brand name.

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Shoot 360

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Shoot 360 combines science and technology with actual coaching for an immersive experience designed to accelerate training.

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Sonr

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The world’s smallest underwater radio helps a coach to guide swimmers while they’re in the water, and get better results.

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Ergatta

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Ergatta is an at-home connected fitness startup that offers a rowing machine and proprietary digital content.

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K-MOTION Interactive

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Elite athletic training, powered by biofeedback, for everyone, anywhere.

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The Company Lab

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The Company Lab is a nonprofit startup accelerator that supports entrepreneurial growth in southeast Tennessee.

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Recoup Fitness

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Recoup provides innovative hot and cold therapy tools bridging the gap between professional training rooms and at home muscle recovery

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Banded

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Banded offers hunting gears that are built with Intuitive technical features and the latest in cutting-edge fabric technologies.

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Light & Motion

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Light & Motion are manufacturers of a wide array of devices utilizing LED technology.

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Unequal Technologies

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Unequal Technologies is a sporting goods company reducing pain and injury in the human body through military-grade technologies.

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Gear Up Sports

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Gear Up Sports is managing youth sports organizations, particularly uniforms and apparel.

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Heroclip

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Heroclip is a designer, manufacturer, and seller of a carabiner hook clip designed to help users hold and hang gear anywhere.

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REI

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REI is a designs, develops, retails outdoor gear and apparel for camping, cycling, urban lifestyle, travel, and general outdoor recreation.

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Recur Outdoors

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Innovative ideas aimed at disrupting the outdoor industry (one payment at a time).

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Iowa State University

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Iowa State University is a public flagship land-grant and space-grant research university located in Ames, Iowa.

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VKTRY Performance Insoles

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VKTRY Performance Insoles are the only insoles on the market that combine the comfort of a foam cushion.

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Voormi

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VOORMI offers outdoor apparel using natural fibers and advanced technology.

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The Coffee Breakers

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The Coffee Breakers buys, sells, trades, and invests in sports cards.

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OnCore Golf Technology

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OnCore Golf Technology, Inc. (“OnCore”) was formed to acquire, develop, and commercially exploit a patented new golf ball.

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ISlide

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ISlide an online premium athletic footwear marketplace intended to sell custom designer athletic sandals.

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University Fancards

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University Fancards launched its first prepaid reloadable cards featuring four schools.

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EverybodyFights

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EverybodyFights has the grit of a traditional boxing gym in the style of a luxury fitness studio.

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Leomo, Inc.

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LEOMO (formerly Lemonade Labs) is a developer of innovative sports devices to help athletes elevate their performance.

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Hyperwear

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Hyperwear is the leader in product innovation in functional fitness, the fastest growing fitness consumer product segment.

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Priority Bicycles

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Maintenance-Free Bicycles that Make Cycling Easy

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KINONA

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KINONA is bringing a realistic, feminine sensibility to women’s golf apparel .

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Hillerich & Bradsby

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Hillerich & Bradsby produces the ‘Louisville Slugger’ baseball bat.

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LeftLane Sports

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LeftLane Sports is a members-only shopping website that sells sporting goods and fitness equipment.

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YORK Athletics Mfg.

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YORK Athletics Mfg. is a performance footwear brand

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Anomaly Action Sports

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Anomaly Action Sports, Inc. distributes their protective gear brands Shred and Slytech.

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POW

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The POW brand was first dreamt about in 1997 on a road trip to a Washington State ski resort, Steven’s Pass.

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Tangram Factory

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Tangram creates IOT devices and mobile platforms in the health & fitness space, empowering people with active data they can actually use.

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Seven1 Sports Group and Entertainment

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Seven1 is a sports agency that focuses on positively guiding and impacting the next generation of professional athletes.

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Vara Safety

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Vara Safety is a technology company focused on advanced biometric access

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RAREFORM

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Repurposing freeway billboards into one-of-a-kind bags and accessories.

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Coolest Cooler

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Bring the party with a cooler that’s cooler.

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FORTIFIED Bicycle

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FORITIFIED Bicycle is an online platform that enables users to purchase bike gear and accessories.

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Revolin Sports

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Revolin Sports designs high-performance, eco-friendly pickleball paddles for the competitive, fun-loving player.

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Courtsmith

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Courtsmith is an e-commerce platform that offers basketball footwear and apparel products.

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ASM Scholarships

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ASM Scholarships is a sports-based firm that connects student-athletes with U.S. universities in the NCAA, NAIA & NJCAA.

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ICEMULE Coolers

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ICEMULE Coolers is an online shop that provides outdoor and sporting goods.

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Golfler Holdings

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Golfler is a technology company that builds golf course management software and mobile applications designed to improve the game of golf.

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Mizu Life

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Mizu crafts premium quality, reusable products to meet the specific needs of athletes.

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2nd Skull

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2nd Skull is a protective headgear company with patented products featuring impact absorption technology.

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VATA 7

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VATA7 Smart LED Helmet & Gear Illuminates the Human Machine!

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Abom

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Abom is a group of inventors, scientists, and designers on a mission to make the future more fun.

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Golfkicks

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Golfkicks produces traction kits that turn any pair of sneakers into golf shoes.

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Wamba World

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Wamba World is a developer of an eSports platform designed for gamers

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Adams Arms

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Adams Arms is a rifle manufacturer based in the United States.

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Fabletics

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Fabletics is an innovative, high-quality athletic wear & accessories line co-founded by Kate Hudson that looks great & fits your budget.

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GoFish Cam, Inc.

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GoFish Cam is a wireless underwater fishing camera, designed to sit on a fishing line and works with a mobile app.

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Sportwater Beverages

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Sportwater Beverages is an innovative company that provides electrolyte formulation drinks for athletes.

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MouthGuard Club

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MouthGuard Club designs and manufactures customized sports mouthguards from the 3D scan.

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G1 Climbing

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G1 Climbing is the newest rock climbing gym.

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Kammok

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Kammok designs performance gear to elevate camp.

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Swannies

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Swannies is a modern lifestyle brand for the casual golfer

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Bubbleball

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BubbleBall Inc. is a national provider of wearable, inflatable bubble suits in the U.S., most popular with games such as bubble soccer.

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Avelo Labs

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Avelo Labs offers a system that provides training based on a diving philosophy that enables the use of significantly lighter equipment.

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Rerouted

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Rerouted is an online platform solution that helps people and businesses buy, sell, or donate their used gear online.

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Axius

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Axius provides athletes with a functional training tool that helps improve core strength, balance, and joint health.

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Wellputt USA

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Wellputt develops putting training concepts in collaboration with Coach Cameron McCormick.

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Mototrax

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Mototrax is the only snowbike conversion system with motocross-style rising rate suspension

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ROUND2

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AI-powered sporting goods platform that connects youth athletes to affordable gear

Written by Mark Smith

Image by Social Butterfly from Pixabay

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