This article showcases our top picks for the best United States based Sporting Goods companies. These startups and companies are taking a variety of approaches to innovating the Sporting Goods industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top United States Sporting Goods Startups
Data sourced from Crunchbase and SemRush.
Dick’s Sporting Goods
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Dick’s Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment
NOBULL PROJECT
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NOBULL PROJECT operates as an outdoor and sporting goods company.
OMORPHO
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OMORPHO manufactures and sells Gravity Sportswear™ – revolutionary weighted training gear that helps any athlete reach their goals faster.
Fanatics
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Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels.
Catch
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Catch Co creates products, content, and shopping experiences for the modern angler.
Centric Software
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Centric Software provides PLM solutions that help businesses in line planning, calendar materials management, and product specifications.
Nike
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Nike designs, develops, and markets footwear, apparel, equipment, and accessory products.
SidelineSwap
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SidelineSwap powers the circular economy in sports, and beyond.
BlazePod Inc
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The world’s leading reaction training system for all!
OrderMyGear
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OrderMyGear is a sporting goods marketplace based in Dallas, Texas.
Stadium Goods
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Stadium Goods is an online marketplace for sought after sneakers and streetwear.
TaylorMade Golf
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aylorMade Golf is a manufacturer of high performance golf equipment and golf balls.
Stix Golf
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Stix makes modern golf clubs at a fair price, challenging the current culture of over-priced equipment.
SquadLocker
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SquadLocker customizes team gear and apparel, on time and to the highest quality standard.
Bensussen Deutsch
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Bensussen Deutsch is a merchandise agency that helps Fortune 1000 companies and sports teams meet their business needs.
Stitch Golf
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To be the only company you will see with such precise attention to detail
Fox Racing
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Fox Racing is an eCommerce company that specializes in fashion and lifestyle with branded clothing and accessories for athletes.
New Balance
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New Balance is an American multinational corporation based in the Brighton neighborhood of Boston.
Smith & Wesson Holding
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Smith & Wesson Holding is a manufacturing company that manufactures firearms, pistols, rifles, and shooting accessories.
AXIL
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AXIL designs and manufactures earplugs, earmuffs, earbuds, ear care, performing hearing enhancements products, and protection devices.
Rumpl
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Rumpl applies technical materials to everyday blankets for indoor and outdoor use.
BORN
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BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.
VICIS
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VICIS sports equipment company that designs football helmet technology that reduces the forces likely to cause a concussion.
Omnia Fishing
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Omnia Fishing is an eCommerce store that allows anglers to find, buy, and organize their fishing gear.
Poler
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Poler is an outdoor apparel company bridged the gap between action sports and traditional outdoor activities.
North Sails
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North Sails is manufactures and supplies sails to sailors and yachtsmen.
Shock Doctor Sports
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Shock Doctor Sports is a consumer goods company that specializes in providing sports protection equipment.
Slinger Bag
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Slinger bag is a sports brand focused on delivering innovative, game improvement technologies, and equipment for the global tennis market.
Prevent Biometrics
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Prevent’s patented technology was developed at Cleveland Clinic by top neurosurgeons
Stryd
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Stryd is a running tool to help run injury-free, train effectively, and race.
Mission Product Holdings
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Mission Athletecare: Develop Products that Solve Problems Unique to Athletes
Hyperice
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HyperIce provides recovery and movement enhancement technology for athletes.
BSN SPORTS
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BSN SPORTS is a marketer, manufacturer and distributor of sporting goods apparel and equipment.
Senita Athletics
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Senita Athletics designs and creates durable fitness apparel for women.
United By Blue
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For every product sold, UBB removes 1 pound of trash from oceans and waterways through company organized and hosted cleanups.
Decked
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DECKED is an in-vehicle storage solution giving you full use of your truck bed or van.
Guerrilla Gravity
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Guerrilla Gravity is a manufacturer of mountain bikes intended to make mountain biking safe.
Drake Waterfowl Systems
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Drake Waterfowl Systems is a provider of hunting, fishing, and casual apparel for outdoor enthusiasts sold under the Drake brand name.
Shoot 360
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Shoot 360 combines science and technology with actual coaching for an immersive experience designed to accelerate training.
Sonr
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The world’s smallest underwater radio helps a coach to guide swimmers while they’re in the water, and get better results.
Ergatta
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Ergatta is an at-home connected fitness startup that offers a rowing machine and proprietary digital content.
K-MOTION Interactive
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Elite athletic training, powered by biofeedback, for everyone, anywhere.
The Company Lab
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The Company Lab is a nonprofit startup accelerator that supports entrepreneurial growth in southeast Tennessee.
Recoup Fitness
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Recoup provides innovative hot and cold therapy tools bridging the gap between professional training rooms and at home muscle recovery
Banded
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Banded offers hunting gears that are built with Intuitive technical features and the latest in cutting-edge fabric technologies.
Light & Motion
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Light & Motion are manufacturers of a wide array of devices utilizing LED technology.
Unequal Technologies
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Unequal Technologies is a sporting goods company reducing pain and injury in the human body through military-grade technologies.
Gear Up Sports
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Gear Up Sports is managing youth sports organizations, particularly uniforms and apparel.
Heroclip
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Heroclip is a designer, manufacturer, and seller of a carabiner hook clip designed to help users hold and hang gear anywhere.
REI
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REI is a designs, develops, retails outdoor gear and apparel for camping, cycling, urban lifestyle, travel, and general outdoor recreation.
Recur Outdoors
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Innovative ideas aimed at disrupting the outdoor industry (one payment at a time).
Iowa State University
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Iowa State University is a public flagship land-grant and space-grant research university located in Ames, Iowa.
VKTRY Performance Insoles
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VKTRY Performance Insoles are the only insoles on the market that combine the comfort of a foam cushion.
Voormi
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VOORMI offers outdoor apparel using natural fibers and advanced technology.
The Coffee Breakers
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The Coffee Breakers buys, sells, trades, and invests in sports cards.
OnCore Golf Technology
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OnCore Golf Technology, Inc. (“OnCore”) was formed to acquire, develop, and commercially exploit a patented new golf ball.
ISlide
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ISlide an online premium athletic footwear marketplace intended to sell custom designer athletic sandals.
University Fancards
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University Fancards launched its first prepaid reloadable cards featuring four schools.
EverybodyFights
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EverybodyFights has the grit of a traditional boxing gym in the style of a luxury fitness studio.
Leomo, Inc.
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LEOMO (formerly Lemonade Labs) is a developer of innovative sports devices to help athletes elevate their performance.
Hyperwear
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Hyperwear is the leader in product innovation in functional fitness, the fastest growing fitness consumer product segment.
Priority Bicycles
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Maintenance-Free Bicycles that Make Cycling Easy
KINONA
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KINONA is bringing a realistic, feminine sensibility to women’s golf apparel .
Hillerich & Bradsby
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Hillerich & Bradsby produces the ‘Louisville Slugger’ baseball bat.
LeftLane Sports
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LeftLane Sports is a members-only shopping website that sells sporting goods and fitness equipment.
YORK Athletics Mfg.
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YORK Athletics Mfg. is a performance footwear brand
Anomaly Action Sports
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Anomaly Action Sports, Inc. distributes their protective gear brands Shred and Slytech.
POW
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The POW brand was first dreamt about in 1997 on a road trip to a Washington State ski resort, Steven’s Pass.
Tangram Factory
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Tangram creates IOT devices and mobile platforms in the health & fitness space, empowering people with active data they can actually use.
Seven1 Sports Group and Entertainment
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Seven1 is a sports agency that focuses on positively guiding and impacting the next generation of professional athletes.
Vara Safety
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Vara Safety is a technology company focused on advanced biometric access
RAREFORM
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Repurposing freeway billboards into one-of-a-kind bags and accessories.
Coolest Cooler
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Bring the party with a cooler that’s cooler.
FORTIFIED Bicycle
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FORITIFIED Bicycle is an online platform that enables users to purchase bike gear and accessories.
Revolin Sports
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Revolin Sports designs high-performance, eco-friendly pickleball paddles for the competitive, fun-loving player.
Courtsmith
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Courtsmith is an e-commerce platform that offers basketball footwear and apparel products.
ASM Scholarships
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ASM Scholarships is a sports-based firm that connects student-athletes with U.S. universities in the NCAA, NAIA & NJCAA.
ICEMULE Coolers
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ICEMULE Coolers is an online shop that provides outdoor and sporting goods.
Golfler Holdings
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Golfler is a technology company that builds golf course management software and mobile applications designed to improve the game of golf.
Mizu Life
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Mizu crafts premium quality, reusable products to meet the specific needs of athletes.
2nd Skull
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2nd Skull is a protective headgear company with patented products featuring impact absorption technology.
VATA 7
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VATA7 Smart LED Helmet & Gear Illuminates the Human Machine!
Abom
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Abom is a group of inventors, scientists, and designers on a mission to make the future more fun.
Golfkicks
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Golfkicks produces traction kits that turn any pair of sneakers into golf shoes.
Wamba World
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Wamba World is a developer of an eSports platform designed for gamers
Adams Arms
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Adams Arms is a rifle manufacturer based in the United States.
Fabletics
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Fabletics is an innovative, high-quality athletic wear & accessories line co-founded by Kate Hudson that looks great & fits your budget.
GoFish Cam, Inc.
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GoFish Cam is a wireless underwater fishing camera, designed to sit on a fishing line and works with a mobile app.
Sportwater Beverages
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Sportwater Beverages is an innovative company that provides electrolyte formulation drinks for athletes.
MouthGuard Club
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MouthGuard Club designs and manufactures customized sports mouthguards from the 3D scan.
G1 Climbing
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G1 Climbing is the newest rock climbing gym.
Kammok
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Kammok designs performance gear to elevate camp.
Swannies
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Swannies is a modern lifestyle brand for the casual golfer
Bubbleball
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BubbleBall Inc. is a national provider of wearable, inflatable bubble suits in the U.S., most popular with games such as bubble soccer.
Avelo Labs
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Avelo Labs offers a system that provides training based on a diving philosophy that enables the use of significantly lighter equipment.
Rerouted
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Rerouted is an online platform solution that helps people and businesses buy, sell, or donate their used gear online.
Axius
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Axius provides athletes with a functional training tool that helps improve core strength, balance, and joint health.
Wellputt USA
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Wellputt develops putting training concepts in collaboration with Coach Cameron McCormick.
Mototrax
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Mototrax is the only snowbike conversion system with motocross-style rising rate suspension
ROUND2
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AI-powered sporting goods platform that connects youth athletes to affordable gear
