This article showcases our top picks for the best California based Toy companies. These startups and companies are taking a variety of approaches to innovating the Toy industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top California Toy Startups
Data sourced from Crunchbase and SemRush.
The Walt Disney Company
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The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
CRAVE
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Crave is a lifestyle brand that offers sex toys through designed, discreet, and luxurious vibrators.
WOWCube® System (CubiOs Inc.)
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WOWCube system is a puzzle cube with tangible interface where virtual gameplay is controlled by physically tilting, twisting shaking.
Toybox Labs
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Unlocking the power of 3d printing for everyday people
Ozobot
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Ozobot & Evollve is a company built around the idea that blends creative thinking with business disciplines to bring new ideas to market.
Jakks Pacific
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JAKKS Pacific designs, develops, produces, and markets consumer products for kids.
TapZen
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TapZen creates unforgettable games for iOS and Android tablets.
Seedling
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Seedling engages in creating products that encourage families to build, imagine, and play together.
GoldieBlox
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GoldieBlox a children’s multimedia company out to show the world that girls deserve more choices than dolls and princesses.
Roominate
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Award-winning products inspiring open-ended, hands-on play and STEM learning/
Mattel
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Mattel is the worldwide leader in the design, manufacture, and marketing of toys and family products.
EQtainment
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EQtainment is to improve emotional intelligence globally by creating fun and simple tools for practicing social skills and better behavior.
Spiral Toys
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Spiral Toys is a California-based company dedicated to developing, marketing, and selling products.
LeapFrog
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LeapFrog creates award-winning educational solutions that delight, engage and inspire children to reach their potential.
Build & Imagine
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Build & Imagine creates magnetic building sets that inspire storytelling.
ThoughtFull Toys
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ThoughtFull Toys is the inventor and creator of unique toy car products.
Kidbee
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Kidbee incentivizes learning with tangible rewards.
DXTR Labs, Inc
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DXTR Labs creates standard toys, with smart building blocks that collects data about children’s performances.
DigiPuppets
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DigiPuppets offers an engaging, educational, socially-conscious character brand and play experience specifically designed for mobile.
Gengirl Media
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Gengirl Media is a toy and media company that aims to create brands that inspire and educate.
Tenka Labs
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Tenka Labs develops innovative STEM toys for Makers ages 8 and up.
Thinker-Tinker
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Consumer product, family technology, subscription, edu-tainment.
Fitzroy Toys
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Fitzroy Toys is the only platform designed specifically to bring together the toy industry.
Quic Trade
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Localized, peer to peer marketplace for physical goods
Fuzzy Flyers
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Fuzzy Flyers is a San Francisco based startup setting out to create techy-toys for the modern kid.
MGA Entertainment
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MGA Entertainment is a manufacturer of children’s toys and entertainment products founded in 1979.
Timbuktu Labs
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Timbuktu Labs develops an educational application that enables children to play games, read news, and view beautiful pictures.
PupBox
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Everything new puppy owners need on a monthly basis. Puppyhood is hard, PupBox makes it easier.
Suntisfy
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Suntisfy developed a line of toys production, logistics management, and inventory planning control, and distribution channel strategy.
Happy Toys
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Happy Toy Machine is a website that enables users to create their own custom plush toys online.
FatRedCouch
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FatRedCouch develops interactive applications, books, episodes, and games to connect brands, companies, and authors with new audiences.
Green Toys
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Green Toys is an online retail store that manufactures and supplies eco-friendly kids products and accessories.
Double Fine Productions
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Double Fine Productions is an independent game development studio based in San Francisco, California.
4sgm.com
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4sgm.com is a wholesaler of consumer goods and toys.
Hoppi Box
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Hoppi Box is a subscription service that delivers eco-friendly, organic and BPA-free toys customized to the baby’s developmental stages.
Projectagram
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Projectagram is an online platform and mobile app that allows customers to upload photos.
Hyperkin
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Hyperkin designs and manufactures video gaming peripherals and accessories for current gen and retro consoles.
World Tech Toys
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World Tech Toys is a retailer of drones and remote control toys.
FooPets
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FooPets is a manufacturer and supplier of virtual puppies and kittens.
Dazadi
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Dazadi was founded to bring friends and family together with fun, interactive, classic, products for in and around the home.
Wham-O
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Wham-O, Inc. continues to delight and surprise the world with its toys.
ENTERTAINMENT EARTH
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ENTERTAINMENT EARTH been the collector’s source for hot action figures, toys, collectibles, and gifts.
M&J Toys
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M&J Toys is a wholesale distributer that offers a complete portfolio of novelties, toys, gifts and die-cast model cars to its customers.
Canticos
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Canticos is a baby brand bringing to life beloved nursery rhymes and songs via apps, books, videos, and more.
Playper
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Playper is a unique and exciting subscription box for kids, combines physical toys with digital games and stories.
LOL Esports
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LoL esports represents professional League of Legends, an online game, on a global scale.
BooBear Factory
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Boo Bear Factory Bring Giant Teddy Bears To Life to put a smile on your loved ones faces.
ToyZoo
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ToyZoo is a website where users can purchase a variety of children’s toys.
CelebriDucks
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Creators of Celebrity Rubber Ducks, the only rubber duck manufactuer in the USA, and the top custom duck manufactuer in the world.
North South Studios
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Mobile apps, augmented reality platform with robust SDK, software development
Living Textiles Co.
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Living Textiles Co. is a baby lifestyle brand and creative design house headquartered in Southern California.
Monogram International
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Monogram International provides wide variety of licensed giftware, toys, aged collectibles and souvenirs for children and adults.
Bluefin Distribution
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Bluefin Distribution is a distributor of toys, collectibles, novelty and hobby products.
Artifact Puzzles
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Artifact Puzzles designs, makes and sells artsy laser-cut wooden jigsaw puzzles.
Floatie Kings
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Floatie Kings is a seller of inflatable swimming pool toys and floats.
Giant Teddy
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Giant Teddy is an e-commerce site that provides teddy bears and stuffed animals.
Moosh Walks
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Moosh Walks is a transmedia brand focused on girl empowerment through storytelling & innovative product design.
Wildlife Tree
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Wildlife Tree is a retail company focused on selling wildlife-themed toys and animal-themed pretend play items.
Super Math World
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Super Math World is a community-based gaming platform that publishes educational games.
Monsters In Motion
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Monsters In Motion is a retail company that provides finest in movie & television memorabilia & collectibles including model hobby kits.
Sarah’s Silks
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Sarah’s Silks is the company where they sell play silks, capes, fairy dresses, streamers, and other toys.
BalliGifts-online
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BalliGifts is an online marketplace for party supplies, mouse pads, toys, gifts, watches, pin back buttons, and other items for kids.
Maker Shed
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Maker Shed is an online store that offers a collection of books, kits, robots, microcontrollers, electronics, craft tools, and more.
Toybox Labs
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Toybox Labs is an online marketplace for toys.
KidFocus
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KidFocus is an online store for children’s toys.
Cannection
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Cannection is an online platform that assists users with finding recreational cannabis suppliers in their area.
California Creations
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California Creations is an online portal that markets collectible and plastic wind-up toy made of translucent plastic for more comfort.
Herrington Teddy Bears
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Herrington Teddy Bears specializes in designing and developing plush toys, collectibles and souvenirs for its customers.
Dcart
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Dcart provides innovative products and services such as autonomous mobility and carts.
Surprise Pawty
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Monthly subscription box of unique and personalized gifts for modern dog parents and their dogs.
Rokenbok
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Rokenbok’s award-winning Building Sets teach kids to make things that do things with construction toys that promote child learning.
Sexy Daily Deals
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Sexy Daily Deals is a web platform that allows users to discover and buy sex toys, erotic fiction, adult video content and more.
Hansen
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Hansen is the original exhibit manufacturer and supplier, offering a complete portfolio of games, toys and gift products.
One Fast Cat
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One Fast Cat design and develop products for cats.
Empath Interactive, Inc.
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Smart Toys, Consumer Electronics
Aerobie, Inc.
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Aerobie brand sport toys have been known to provide exciting performance while encouraging physical activity involving skill and exercise.
Tag Toys
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TAG Toys designs toys using state-of-the-art technology to help children stimulate sensory-motor skills and thinking abilities.
Kooba
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KOOBA is a magnetic target game that can be played indoors or outdoors.
Giggle Chips
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Giggle Chips is a Developer of educational toys intended to prepare classic memory games.
Cartwheel Kids
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Cartwheel Kids is a toy company that prides itself on delivering quality toys at a great value.
Bluefin Brands
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Bluefin Brands is an online store that supplies a wide range of toys, collectibles, novelty, and hobby products.
Plushland
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Plushland is the home of stuffed plush animals and works with non-profit groups to help fundraisers.
Charisma Brands
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Charisma Brands is a toys, fashion jewelry, collectibles and other consumer products company.
Quantum Mechanix
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Quantum Mechanix is a manufacturer of screen-accurate replicas, statues, pop-culture collectibles, and artworks.
National Autism Resources
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National Autism Resources is an online shop that provides quality autism products for teachers, students and therapists.
Playground Warehouse
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Playground Warehouse offers a wide range of high-quality wooden backyard playsets, playground equipment and accessories to its customers.
MonstRpreneur
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Home of MonstRs™ and MonstRpreneurs™! Startup adventure board game: Shark Tank meets Cards Against Humanity meets Game of Life.
#GETFLOATY
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#GETFLOATY is an online shop for inflatable pool toys.
La Dogworks
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La Dogworks is a full-service pet center that provides daycare, boarding, grooming, spa treatments, dental hygiene and products online.
Diggin Active
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Diggin Active is a kid sports toys and active gear company.
Dr. Toy
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Dr. Toy is a provider of children’s toys, plays, games and products.
Dreams and Logic Inc
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Product Development and Engineering services – blinky lights to eCommerce platforms
Shore Buddies
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Shore Buddies is an online store that sells stuffed animals made from recycled plastic bottles.
TubCubby
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TubCubby is an online marketplace that offers a bathtub organizer for children’s toys.
Icon Heroes
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Icon Heroes offers pop culture office products, statues, toys, action figures and collectibles.
Artistic Studios
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A San Francisco–based maker of children’s activity products
Wood Expressions Games
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Wood Expressions Games is a manufacturer and distributer of game boards for chess, cribbage, sudoku and many more.
