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101 Top Toy Startups in California

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This article showcases our top picks for the best California based Toy companies. These startups and companies are taking a variety of approaches to innovating the Toy industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top California Toy Startups

Data sourced from Crunchbase and SemRush.

The Walt Disney Company

The Walt Disney Company

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The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.

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CRAVE

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Crave is a lifestyle brand that offers sex toys through designed, discreet, and luxurious vibrators.

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WOWCube® System (CubiOs Inc.)

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WOWCube system is a puzzle cube with tangible interface where virtual gameplay is controlled by physically tilting, twisting shaking.

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Pley

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Pley offers a toy subscription service.

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Toybox Labs

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Unlocking the power of 3d printing for everyday people

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Ozobot

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Ozobot & Evollve is a company built around the idea that blends creative thinking with business disciplines to bring new ideas to market.

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Jakks Pacific

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JAKKS Pacific designs, develops, produces, and markets consumer products for kids.

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TapZen

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TapZen creates unforgettable games for iOS and Android tablets.

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Seedling

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Seedling engages in creating products that encourage families to build, imagine, and play together.

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GoldieBlox

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GoldieBlox a children’s multimedia company out to show the world that girls deserve more choices than dolls and princesses.

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Roominate

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Award-winning products inspiring open-ended, hands-on play and STEM learning/

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Mattel

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Mattel is the worldwide leader in the design, manufacture, and marketing of toys and family products.

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EQtainment

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EQtainment is to improve emotional intelligence globally by creating fun and simple tools for practicing social skills and better behavior.

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Spiral Toys

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Spiral Toys is a California-based company dedicated to developing, marketing, and selling products.

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LeapFrog

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LeapFrog creates award-winning educational solutions that delight, engage and inspire children to reach their potential.

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Build & Imagine

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Build & Imagine creates magnetic building sets that inspire storytelling.

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ThoughtFull Toys

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ThoughtFull Toys is the inventor and creator of unique toy car products.

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Kidbee

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Kidbee incentivizes learning with tangible rewards.

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DXTR Labs, Inc

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DXTR Labs creates standard toys, with smart building blocks that collects data about children’s performances.

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DigiPuppets

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DigiPuppets offers an engaging, educational, socially-conscious character brand and play experience specifically designed for mobile.

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Gengirl Media

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Gengirl Media is a toy and media company ​that aims to create brands that inspire and educate.

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Tenka Labs

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Tenka Labs develops innovative STEM toys for Makers ages 8 and up.

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Thinker-Tinker

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Consumer product, family technology, subscription, edu-tainment.

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Fitzroy Toys

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Fitzroy Toys is the only platform designed specifically to bring together the toy industry.

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Quic Trade

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Localized, peer to peer marketplace for physical goods

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Fuzzy Flyers

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Fuzzy Flyers is a San Francisco based startup setting out to create techy-toys for the modern kid.

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MGA Entertainment

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MGA Entertainment is a manufacturer of children’s toys and entertainment products founded in 1979.

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The SmartBlock

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Smart Blocks for Building Own Robot Toys

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Timbuktu Labs

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Timbuktu Labs develops an educational application that enables children to play games, read news, and view beautiful pictures.

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PupBox

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Everything new puppy owners need on a monthly basis. Puppyhood is hard, PupBox makes it easier.

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Suntisfy

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Suntisfy developed a line of toys production, logistics management, and inventory planning control, and distribution channel strategy.

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Happy Toys

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Happy Toy Machine is a website that enables users to create their own custom plush toys online.

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FatRedCouch

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FatRedCouch develops interactive applications, books, episodes, and games to connect brands, companies, and authors with new audiences.

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Green Toys

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Green Toys is an online retail store that manufactures and supplies eco-friendly kids products and accessories.

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Double Fine Productions

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Double Fine Productions is an independent game development studio based in San Francisco, California.

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4sgm.com

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4sgm.com is a wholesaler of consumer goods and toys.

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Hoppi Box

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Hoppi Box is a subscription service that delivers eco-friendly, organic and BPA-free toys customized to the baby’s developmental stages.

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Projectagram

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Projectagram is an online platform and mobile app that allows customers to upload photos.

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Hyperkin

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Hyperkin designs and manufactures video gaming peripherals and accessories for current gen and retro consoles.

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World Tech Toys

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World Tech Toys is a retailer of drones and remote control toys.

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FooPets

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FooPets is a manufacturer and supplier of virtual puppies and kittens.

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Dazadi

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Dazadi was founded to bring friends and family together with fun, interactive, classic, products for in and around the home.

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Wham-O

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Wham-O, Inc. continues to delight and surprise the world with its toys.

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ENTERTAINMENT EARTH

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ENTERTAINMENT EARTH been the collector’s source for hot action figures, toys, collectibles, and gifts.

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Tedi

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High level Artificial Intelligence Healt

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M&J Toys

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M&J Toys is a wholesale distributer that offers a complete portfolio of novelties, toys, gifts and die-cast model cars to its customers.

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Canticos

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Canticos is a baby brand bringing to life beloved nursery rhymes and songs via apps, books, videos, and more.

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Playper

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Playper is a unique and exciting subscription box for kids, combines physical toys with digital games and stories.

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LOL Esports

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LoL esports represents professional League of Legends, an online game, on a global scale.

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BooBear Factory

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Boo Bear Factory Bring Giant Teddy Bears To Life to put a smile on your loved ones faces.

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FinGears

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FinGears are the new evolution of fidgets

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ToyZoo

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ToyZoo is a website where users can purchase a variety of children’s toys.

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CelebriDucks

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Creators of Celebrity Rubber Ducks, the only rubber duck manufactuer in the USA, and the top custom duck manufactuer in the world.

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North South Studios

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Mobile apps, augmented reality platform with robust SDK, software development

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Living Textiles Co.

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Living Textiles Co. is a baby lifestyle brand and creative design house headquartered in Southern California.

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Monogram International

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Monogram International provides wide variety of licensed giftware, toys, aged collectibles and souvenirs for children and adults.

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Bluefin Distribution

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Bluefin Distribution is a distributor of toys, collectibles, novelty and hobby products.

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Artifact Puzzles

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Artifact Puzzles designs, makes and sells artsy laser-cut wooden jigsaw puzzles.

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Floatie Kings

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Floatie Kings is a seller of inflatable swimming pool toys and floats.

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Giant Teddy

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Giant Teddy is an e-commerce site that provides teddy bears and stuffed animals.

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Moosh Walks

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Moosh Walks is a transmedia brand focused on girl empowerment through storytelling & innovative product design.

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Wildlife Tree

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Wildlife Tree is a retail company focused on selling wildlife-themed toys and animal-themed pretend play items.

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Super Math World

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Super Math World is a community-based gaming platform that publishes educational games.

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Monsters In Motion

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Monsters In Motion is a retail company that provides finest in movie & television memorabilia & collectibles including model hobby kits.

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Sarah’s Silks

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Sarah’s Silks is the company where they sell play silks, capes, fairy dresses, streamers, and other toys.

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BalliGifts-online

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BalliGifts is an online marketplace for party supplies, mouse pads, toys, gifts, watches, pin back buttons, and other items for kids.

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Maker Shed

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Maker Shed is an online store that offers a collection of books, kits, robots, microcontrollers, electronics, craft tools, and more.

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Toybox Labs

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Toybox Labs is an online marketplace for toys.

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KidFocus

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KidFocus is an online store for children’s toys.

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Cannection

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Cannection is an online platform that assists users with finding recreational cannabis suppliers in their area.

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California Creations

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California Creations is an online portal that markets collectible and plastic wind-up toy made of translucent plastic for more comfort.

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Herrington Teddy Bears

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Herrington Teddy Bears specializes in designing and developing plush toys, collectibles and souvenirs for its customers.

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Dcart

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Dcart provides innovative products and services such as autonomous mobility and carts.

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Surprise Pawty

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Monthly subscription box of unique and personalized gifts for modern dog parents and their dogs.

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Rokenbok

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Rokenbok’s award-winning Building Sets teach kids to make things that do things with construction toys that promote child learning.

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Sexy Daily Deals

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Sexy Daily Deals is a web platform that allows users to discover and buy sex toys, erotic fiction, adult video content and more.

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Hansen

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Hansen is the original exhibit manufacturer and supplier, offering a complete portfolio of games, toys and gift products.

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One Fast Cat

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One Fast Cat design and develop products for cats.

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Empath Interactive, Inc.

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Smart Toys, Consumer Electronics

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Aerobie, Inc.

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Aerobie brand sport toys have been known to provide exciting performance while encouraging physical activity involving skill and exercise.

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Tag Toys

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TAG Toys designs toys using state-of-the-art technology to help children stimulate sensory-motor skills and thinking abilities.

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Kooba

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KOOBA is a magnetic target game that can be played indoors or outdoors.

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Giggle Chips

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Giggle Chips is a Developer of educational toys intended to prepare classic memory games.

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Cartwheel Kids

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Cartwheel Kids is a toy company that prides itself on delivering quality toys at a great value.

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Bluefin Brands

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Bluefin Brands is an online store that supplies a wide range of toys, collectibles, novelty, and hobby products.

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Plushland

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Plushland is the home of stuffed plush animals and works with non-profit groups to help fundraisers.

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Charisma Brands

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Charisma Brands is a toys, fashion jewelry, collectibles and other consumer products company.

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Quantum Mechanix

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Quantum Mechanix is a manufacturer of screen-accurate replicas, statues, pop-culture collectibles, and artworks.

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National Autism Resources

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National Autism Resources is an online shop that provides quality autism products for teachers, students and therapists.

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Playground Warehouse

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Playground Warehouse offers a wide range of high-quality wooden backyard playsets, playground equipment and accessories to its customers.

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MonstRpreneur

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Home of MonstRs™ and MonstRpreneurs™! Startup adventure board game: Shark Tank meets Cards Against Humanity meets Game of Life.

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#GETFLOATY

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#GETFLOATY is an online shop for inflatable pool toys.

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La Dogworks

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La Dogworks is a full-service pet center that provides daycare, boarding, grooming, spa treatments, dental hygiene and products online.

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Diggin Active

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Diggin Active is a kid sports toys and active gear company.

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Dr. Toy

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Dr. Toy is a provider of children’s toys, plays, games and products.

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Dreams and Logic Inc

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Product Development and Engineering services – blinky lights to eCommerce platforms

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Shore Buddies

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Shore Buddies is an online store that sells stuffed animals made from recycled plastic bottles.

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TubCubby

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TubCubby is an online marketplace that offers a bathtub organizer for children’s toys.

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Icon Heroes

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Icon Heroes offers pop culture office products, statues, toys, action figures and collectibles.

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Artistic Studios

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A San Francisco–based maker of children’s activity products

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Wood Expressions Games

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Wood Expressions Games is a manufacturer and distributer of game boards for chess, cribbage, sudoku and many more.

Written by Mark Smith

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