This article showcases our top picks for the best United States based Toy companies. These startups and companies are taking a variety of approaches to innovating the Toy industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top United States Toy Startups
Data sourced from Crunchbase and SemRush.
The Walt Disney Company
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The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
BEGiN
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BEGiN is an award-winning company offering best-in-class solutions across digital, physical, and experiential learning to kids globally.
Superplastic
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Superplastic is a character-based product and entertainment company that creates limited edition art toys, apparel, games, and animation.
Healthy Roots Dolls
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Healthy Roots is a toy company that creates dolls and storybooks aimed to teach natural hair care to young girls of color.
CRAVE
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Crave is a lifestyle brand that offers sex toys through designed, discreet, and luxurious vibrators.
Dame Products
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Dame Products is a sexual wellness brand with the purpose of making phenomenal sex toys.
WOWCube® System (CubiOs Inc.)
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WOWCube system is a puzzle cube with tangible interface where virtual gameplay is controlled by physically tilting, twisting shaking.
Toys “R” Us
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Toys “R” Us is a toy and baby products retailer, offering a wide range of products globally.
Toybox Labs
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Unlocking the power of 3d printing for everyday people
Ozobot
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Ozobot & Evollve is a company built around the idea that blends creative thinking with business disciplines to bring new ideas to market.
OffLimits
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A cereal and culture brand breaking the rules, starting with breakfast.
Jakks Pacific
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JAKKS Pacific designs, develops, produces, and markets consumer products for kids.
TapZen
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TapZen creates unforgettable games for iOS and Android tablets.
Tiny Earth Toys
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Tiny Earth Toys is an educational toy subscription company that offers age-based educational kits exchanged every four months.
Seedling
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Seedling engages in creating products that encourage families to build, imagine, and play together.
Tiggly
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Tiggly develops physical toys that interact with learning apps on iPads and other tablets.
PlayMonster
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A Beloit, Wis.-based maker of family entertainment products like games and puzzles.
GoldieBlox
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GoldieBlox a children’s multimedia company out to show the world that girls deserve more choices than dolls and princesses.
Roominate
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Award-winning products inspiring open-ended, hands-on play and STEM learning/
Mattel
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Mattel is the worldwide leader in the design, manufacture, and marketing of toys and family products.
Antsy labs
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Antsy Labs creates an unusually addicting and high-quality desk toy called Fidget Cube.
SmartGurlz Inc
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As Seen on Shark Tank, the World’s first coding robot for Girls.
Mishka AI
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Mishka AI is educational companion and kids content delivery platform in the shape of a traditional toy.
Hasbro
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Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.
EQtainment
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EQtainment is to improve emotional intelligence globally by creating fun and simple tools for practicing social skills and better behavior.
Roll20
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Roll20 is an online platform that allows groups of friends to play tabletop games, including pen and paper RPGs and board games.
Woobo
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Woobo is a technology company developing companion robots for kids.
Spiral Toys
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Spiral Toys is a California-based company dedicated to developing, marketing, and selling products.
Unruly Splats
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Unruly Splats manufactures Stompable, super-durable, programmable floor tiles with built-in lights & sounds.
Time for Machine
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Time4Machine are exclusive mechanical models made of metal.
Freak’n Genius
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Connecting Books, Games, and Toys to the Internet
Boxies
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Learning toys with Augmented Reality ages 1 to 5
LeapFrog
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LeapFrog creates award-winning educational solutions that delight, engage and inspire children to reach their potential.
Build & Imagine
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Build & Imagine creates magnetic building sets that inspire storytelling.
Kingdom Death
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Kingdom Death’s world is immensely deep and brutally challenging.
Seamless Toy Company
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Seamless Toy Company develops tech-toys such as ATOMS, a plug-n’-play system that enables interactive functionality.
ThoughtFull Toys
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ThoughtFull Toys is the inventor and creator of unique toy car products.
Funko
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Funko is a providers of branded pop culture products to a diverse range of consumers and retail channels.
Kidbee
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Kidbee incentivizes learning with tangible rewards.
DXTR Labs, Inc
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DXTR Labs creates standard toys, with smart building blocks that collects data about children’s performances.
Play Works Studio
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Play Works Studio develops science-based games for girls and boys.
Marvel Entertainment
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Marvel Entertainment is a character-based entertainment company engaged in licensing, publishing, toy making, and film production.
DigiPuppets
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DigiPuppets offers an engaging, educational, socially-conscious character brand and play experience specifically designed for mobile.
Wonder Forge
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Wonder Forge offers a number of innovative, high quality games that engage players physically, socially, and creatively.
Gengirl Media
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Gengirl Media is a toy and media company that aims to create brands that inspire and educate.
Blokify
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Blokify offers 3D modeling software that enables kids to create toys they can play with virtually or physically.
Obi
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Kickstarter is a platform that provides entrepreneurs, artists, designers and creators with a source of project funding.
BayRu
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BayRu is an e-commerce shopping and shipping specialist and is eBay.com’s exclusive drop shipping partner.
Fisher-Price
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Fisher-Price offers products and services that support families with young children, helping them build skills that will last a lifetime.
Tenka Labs
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Tenka Labs develops innovative STEM toys for Makers ages 8 and up.
Ubooly
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Ubooly offers an interactive, educational soft toy for children that can be controlled through iOS devices.
Thinker-Tinker
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Consumer product, family technology, subscription, edu-tainment.
Fitzroy Toys
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Fitzroy Toys is the only platform designed specifically to bring together the toy industry.
aNb Media
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ANb Media is a content and new media company that specializes in the toy, family entertainment, and licensing businesses.
Dailysteals
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DailySteals is a daily deals website that posts product and service deals daily.
Hog Wild Toys
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HOG WILD Toys is a manufacturer of toys and novels.
Krrb Classifieds
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Krrb Classifiedsis a hyperlocal advertising website that enables users to connect with their neighbors for local and in-person commerce.
Bleacher Creatures
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Bleacher Creatures offers cuddly plush versions of the greatest stars in sports and entertainment.
The Paper Store
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The Paper Store is the largest family owned and operated chain of Specialty Gift Stores.
Quic Trade
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Localized, peer to peer marketplace for physical goods
Pressure Games
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Creating engaging, exciting toys for group and social play.
Fuzzy Flyers
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Fuzzy Flyers is a San Francisco based startup setting out to create techy-toys for the modern kid.
ToyWiz
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ToyWiz is an online and a retail store that offers a complete selection of toys, collectible cards, and games for its clients.
MGA Entertainment
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MGA Entertainment is a manufacturer of children’s toys and entertainment products founded in 1979.
Pet360
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Pet360 offers pet supplies online, including pet food, supplements, toys, medicines, apparel and outside gear.
Go Retail Group
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Go Retail Group, based in Austin, Texas, is America’s premier seasonal retailer of calendar, game toy and book products.
Clectaverse
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Clectaverse is a platform celebrating collections and collectors globally, we enable you to show off your collections and to connect
Magnivation
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Magnivation creates the Toys of The Future – Personalized 3D Printed Smart Toys that merge Imagination with Interactive Play Experiences.
The SmartBlock
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Smart Blocks for Building Own Robot Toys
KidKraft
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KidKraft is a toy company that specializes in providing wooden toys and furniture.
Build-A-Bear Workshop
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Build A Bear is a Consumer Services company located in 7401 Market St, Youngstown, Ohio, United States.
GeoPalz
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GeoPalz is a suite of family fitness products designed to help families lead active lives.
Gamaby
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We have a new line of multicultural dolls based on astronomy and math called the Stellar Babies.
Alex Global Products
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Alex Brands provides high quality toys, art supplies and craft activity kits that inspire creative expression in children of all ages.
Megalopolis
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Megalopolis is an online gaming community intended to foster a community among collectors of all varieties.
Kids2
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Kids2 is a global consumer goods company that designs products and holistic solutions to help early-stage parents and families.
Timbuktu Labs
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Timbuktu Labs develops an educational application that enables children to play games, read news, and view beautiful pictures.
Redline Recreational Toys
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Redline Recreational Toys is an outdoor equipment shop provides recreational facilities & services.
Propel
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Propel is a manufacturer and retailer of remote controlled toys.
PupBox
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Everything new puppy owners need on a monthly basis. Puppyhood is hard, PupBox makes it easier.
Handprint
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Handprint develops a web interface for customizing cool 3D printable toys.
FAO Schwarz
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FAO Schwarz, founded in 1862, was once the oldest toy store in the United States.
Fat Brain Toys
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Fat Brain Toys operates as an independent toy company.
Eight Dimension Corporation
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Eight Dimension is an online superstore offering sporting goods, computer parts, clothing, perfumes, and party supplies.
Digital Tech Frontier
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Digital Tech Frontier created the Popar Toy products, which use Augmented Reality (AR) technology to create an immersive reading experience.
Hatch Early Childhood
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Hatch provides technology and instructional solutions to Early Childhood Education sites around the United States.
Happy Toys
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Happy Toy Machine is a website that enables users to create their own custom plush toys online.
Green Pinata, LLC
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Green Pinata is an online subscription service that rents world’s best educational and safe toys for children under 5 years.
FatRedCouch
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FatRedCouch develops interactive applications, books, episodes, and games to connect brands, companies, and authors with new audiences.
Tru Kids
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Tru Kids is focused on brands through traditional retails concepts in the physical and digital spaces.
SmartBound Technologies
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Printed Interactive Books. Not apps, physical books that are touch interactive.
Green Toys
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Green Toys is an online retail store that manufactures and supplies eco-friendly kids products and accessories.
Workinman Interactive LLC
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Cross-platform video game developer and connected product designer (specializing in youth markets and toys).
