The city of Los Angeles, California, is known for its sunny skies, bustling city life, and rich entertainment industry. This thriving metropolis is also home to some of the major players of the advertising industry who are constantly innovating in this dynamic landscape. The advent of technology, particularly digital platforms, has revolutionized how businesses connect and engage their audiences. Let’s take a closer look at some of these pioneers based in the heart of Los Angeles.
From digital media and publishing to broadcast and gaming, these companies are leveraging the power of technology to break new grounds in the advertising industry. The city of Angels has become a vibrant center for creative and tech-driven advertising companies. These companies have not only fostered the birth and growth of cutting-edge technology and creative ideas, but have also contributed to the city’s evolving digital landscape. They have revolutionized the concept of advertising by making it more data-driven, smart, personalized, and efficient.
In this article, we introduce you to some of the most prominent advertising companies based in Los Angeles. They are shaping the future of advertising and illustrating how they can make the most out of technology to reach their audiences in more effective and engaging ways. So, let’s dive in and learn more about these innovative companies.
Penske Media Corporation
Penske Media Corporation, founded by Edward Hertzman, Jay Penske, Michael Ausiello, is a digital media and publishing and information services company. They are especially known for their engagement with thriving audiences across various platforms – web, television, mobile, print, and social media. This ensures a more effective reach to their customers.
Follow them on Facebook, LinkedIn, and Twitter for more information.
VideoAmp
VideoAmp, founded by Dave Gullo and Ross McCray, is transforming how media is valued, bought, and sold. They have developed a data-driven advertising ecosystem that unifies audiences across traditional TV, streaming video, and digital media. Their software and data solutions connect media exposures to an advertiser’s sales, unlocking new value for the advertising landscape.
Check them out on Facebook, LinkedIn, and Twitter.
Magnite
Founded by Craig Roah, Duc Chau, and Frank Addante, Magnite offers a sell-side advertising platform that empowers publishers to monetize their content across all screens and formats. Their offices span across North America, EMEA, LATAM, and APAC.
Join their social media community at Facebook, LinkedIn and @magnite.
Ryff
RYFF, founded by Mark Turner and Roy Taylor, is an innovative company reshaping the $23B branded entertainment industry. They apply video game technology to photorealistic 3D models inserted into film and TV broadcasts.
Stay updated with them through their social media channels – Facebook, LinkedIn, and Twitter.
Adwisely
Pavlo Matviienko and Volodymyr Vorobei founded Adwisely with a mission to make digital advertising easy and efficient. They envision a world where human involvement in ad creation and optimization is minimal and believe that ads can be fully automated by software.
Follow Adwisely on Facebook, LinkedIn, and Twitter.
AdQuick
AdQuick, founded by Connor Burden, Fahim Ferdous, Matthew Morrison O’Connor, and Vic Ramon, is a marketplace to buy and sell outdoor advertising. Visit their Facebook, LinkedIn, and Twitter for more insights.
Factual
Factual, founded by Gil Elbaz, provides businesses with the world’s most trusted, accurate, and comprehensive data on places and people worldwide. They assist businesses in growing intelligently.
Join their growing community on Facebook, LinkedIn, and Twitter.
IRIS.TV
IRIS.TV, founded by Field Garthwaite, Richie Hyden, and Robert Bardunias, has developed a unique data connectivity platform for video. In essence, they enhance viewing experiences and advertising outcomes.
You can also join their social media community on Facebook, LinkedIn and Twitter.
Infillion
Infillion (previously known as true[x]) was founded by Brandon Mills, David Levy, and Joe Marchese. As a next-gen digital ad-tech company, they power engagement advertising for some of the world’s top brands. They are backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and have offices in Los Angeles, New York, Chicago, Atlanta, and London.
Stay updated with their latest activities on Facebook, LinkedIn and @trueX.
MediaAlpha
MediaAlpha, founded by Ambrose Wang, Eugene Nonko, and Steve Yi, brings Real-Time Bidding (RTB) to performance-based advertising with unparalleled targeting capabilities.
Join their social media community on Facebook, LinkedIn, and Twitter.
Versus Systems
Versus Systems, founded by Brandii Grace and Matthew Pierce, has developed a proprietary in-game prizing and promotions engine that offers unique engagement opportunities for both game publishers and advertisers.
Stay updated with their activities on Facebook, LinkedIn, and @versussystems.
