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Parisian Powerhouses: Exploring Advertising Industry Giants in Ile-de-France

Paris, known for its rich culture, vibrant history, fashion, and gastronomy, is also becoming an international hub for companies in the advertising industry, growing businesses with innovative solutions in marketing automation, CRM, digital media, and more. These companies, headquartered in the heart of Paris, have not only made significant contributions to the French economy but are also shaping the global advertising landscape with their cutting-edge services and platforms. This arm of the industry is mushrooming in the cosmopolitan city, signifying its emergence as a prominent stakeholder in the global scenario.

Firms in Paris are using the latest technology advancements such as AI, Big Data, and SAAS to redefine advertising methods and strategies. They are catering to various sectors including HR, sales, e-commerce, retail, among others and providing tailored solutions to suit their marketing needs. Through this article, you will get acquainted with some of the advertising industry’s luminaries, understanding their ethos, their services, the minds behind these innovative firms, and their influence in revolutionizing advertising practices.

Far from being a comprehensive list, the companies highlighted in this article are some of the key players contributing to Paris’s thriving advertising scene. Each company has carved out its niche, established a strong presence, and continues to push the envelope. From creating all-inclusive digital marketing platforms to redefining customer experiences, these enterprises are at the forefront of the advertising industry’s expansion in Paris.

Sendinblue

Sendinblue, founded by Armand Thiberge and Kapil Sharma, is a cloud-based digital marketing platform developed to satisfy business demands for customer engagement. Through its end-to-end services – from newsletters, analytics, reporting tools, to targeting modules, it allows businesses, eCommerce sellers, and agencies to establish and maintain customer relationships through digital marketing campaigns, transactional messaging, and marketing automation. Despite being a platform built for enterprise-level budgets and expertise, it is designed to suit the marketing requirements of growing SMBs challenging markets. Connect with Sendinblue on Facebook, Twitter, and Linkedin.

Welcome to the Jungle

Founded by Bertrand Uzeel and Jeremy Cledat, Welcome to the Jungle, is a multifaceted media company aiming to inspire individuals to prosper in their professional lives. They offer a wide range of high-quality contents to youngsters and professionals, enabling them to redefine their work relationship. Additionally, they operate a detailed company profiles website with comprehensive statistical data, making valuable job search information accessible for potential candidates. Get in touch with them through the following social platforms: Facebook, Twitter, Linkedin.

Ogury

Founded by Jean Canzoneri, Jonathan Ferrebeuf, Jules Minvielle, and Mathieu Desve, Ogury aims to construct a world of efficient and sustainable advertising rooted in consumer privacy protection. You can follow them on Facebook, Twitter, and Linkedin.

mediarithmics

Founded by Stephane Dugelay, mediarithmics is an innovative SaaS vendor that offers a next-generation CDP, covering all DMP and CDP usability. The platform allows for the collection of every customer and prospect’s data without compression, allowing real-time multi-channel campaign segmentation and activation. Follow them on social media channels on Twitter, Facebook, and Linkedin.

Locala

Locala, founded by Christophe Collet and Guillaume Marcilhac, is an innovative mobile advertising company that is transforming the way firms interact with consumers. Their mission is to create and deliver mobile advertisements that optimally reach individual users with personalized content. This Paris based company has over 130 employees and 10 offices worldwide, servicing over 500 advertisers in the US, Europe, Asia Pacific, and Latin America. Follow them on Linkedin.

Artefact

Artefact, founded by Guillaume de Roquemaurel, Philippe Rolet, and Vincent Luciani, is a marketing firm that has brilliantly blended the capabilities of marketers and engineers. The company operates in Asia, the Americas, and Europe and provides data consulting, digital marketing expertise, and technology development (including Big Data and Artificial Intelligence). Artefacts are connecting on Twitter, Facebook, and Linkedin.

Adikteev

Founded by Emilien Eychenne, Frederic Leroy, and Xavier Mariani, Adikteev is a top app re-engagement platform that helps gaming app publishers to increase retention, reacquire churned users, and drive incremental revenue. They have crafted their re-engagement strategies, creatives, and algorithms such that they cater to each customer’s unique demands. Get connected with them on Twitter, Facebook, and Linkedin.

Shipup

Shipup, founded by Quentin Maurice, Romain Ogiela, and Terence Delahaye, is transforming delivery into marketing and customer success. They provide online retailers a unique post-purchase experience and offer a single platform for package tracking, thereby providing customers a customized experience during delivery. Connect with them on Twitter, Facebook, and Linkedin.

Artur’In

Artur’In, founded by Dan Serfaty, Eric Lauer, Melissa Serfaty, and Philippe Jochem, has developed an AI-based platform to assist real-estate professionals in deploying an advanced digital marketing solution. They are leveraging automation to provide personalized services through their dedicated customer success team. You can follow them on Twitter, Facebook, and Linkedin.

Splio + D-Aim

Founded by Louis Rouxel and Raphael Jore, Splio + D-Aim is redefining customer experience by developing a Customer Platform for marketers. Knowledge sharing platforms like linkedin Linkedin, widely used interfaces like Facebook and micro-blogging site like Twitter are some places to find them on.

PhantomBuster

Headed by Guillaume Boiret and Martin Tapia, PhantomBuster has been disrupting data scraping and automation on the web since 2016. It provides lead generation solutions catering to more than 20 categories to help you generate leads on LinkedIn, Sales Navigator, Instagram, Facebook, and Twitter. They are available on Twitter, Facebook, and Linkedin.

Written by Mark Smith

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