Spotlight on Playa Vista: Pioneers in California’s Advertising Industry

Located in sunny Playa Vista, California, a significant number of innovative and trendsetting companies can be found thriving in the advertising industry. These companies range from specializing in marketing automation and software development, to tackling big data initiatives and implementing SaaS solutions. Each company has a unique approach and offers distinctive services and products that contribute to an ever-evolving advertising landscape. Let’s take a closer look at some of these trailblazing companies.


Built upon the foundations laid by founders Brett Cravatt and Jason Cohen, Centerfield has become an industry leader in their field by focusing on creating intelligent big data-driven marketing and sales technology. Their proprietary platform, Dugout, alongside a large sales and retention center, helps deliver new customers to many of the world’s leading brands. You can follow Centerfield on Facebook, LinkedIn, and Twitter.

The Rubicon Project Inc

Under the leadership of founders Craig Roah, Duc Chau, Frank Addante, and Julie Mattern, The Rubicon Project Inc has created the advertising automation cloud, leveraging real-time cloud and big data computing systems. Their mission is to automate the buying and selling of advertising by offering innovative products that connect buyers and sellers globally. Find them on Facebook, LinkedIn, and Twitter.

Core Digital Media

Building on the innovative insights of founders Mike Gardiner, Core Digital Media has created online marketing products, including, that offer consumers the ability to compare and lower service rates. They also offer, an online higher education portal. Check out their Facebook, LinkedIn, and Twitter pages for more information.

The Worldwide Exchange

Providing online classified advertisement services, The Worldwide Exchange serves as a digital space for a variety of user needs.


ClickGUARD, founded by Ralph Perrier, is the world’s most advanced click fraud protection platform. It supports, monitors and optimizes clients’ PPC campaigns against a range of fraudulent, malicious, non-converting, and unwanted clicks. Follow them on Facebook, LinkedIn, and Twitter.


Founded by Kirsten Mangers and Terry DiNatale, WebVisible offers SaaS solutions for local online advertising to small businesses globally. You can learn more about them on their Facebook, LinkedIn, and Twitter accounts.

Canvas Worldwide

Striving to revolutionize the advertising and marketing world, Canvas Worldwide utilizes state-of-the-art techniques and innovative approaches to enhance brand marketing. Find them on Facebook, LinkedIn, and Twitter.

Fullscreen Media

Media Wire Marketing

Media Wire Marketing operates in the advertising and marketing industry, offering a variety of services to their clients. Find more about them on LinkedIn.


FITBLOX, the brainchild of founder Peter M. Dray, is an innovative platform that integrates blockchain, social media and fitness to create an incentivized social experience. Keep up with FITBLOX on Facebook, LinkedIn, and Twitter.

Big Deahl Productions

Operating in the media and entertainment industry, Big Deahl Productions provides unique and creative solutions for their clients. Follow them on Facebook and LinkedIn.

Written by Mark Smith

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